Contact us today:
(847) 934-4500
tdaro@bernardandcompany.com
Contact us today:
(847) 934-4500
tdaro@bernardandcompany.com
STAMA WILL BE AT IMTS BOOTH 8966
STAMA unveils a new concept in multi-spindle machining
The “2 Plus 4” principle has represented the most economical and efficient means of multi-spindle machining in manufacturing. STAMA has implemented this principle, with 2 spindles and 4 clamped workpieces, in hundreds of existing projects worldwide, resulting in radically reduced cost per part scenarios for its customers. In today’s highly competitive market, however, STAMA has recently conducted discussions with its customers concerning greater factory floor utilization and “non-productive” capacity, leading to the question, are more than 2 spindles – perhaps even 4 – for the simultaneous machining of workpieces, economically more reasonable? This challenge has sparked an interesting development at STAMA, the 4-spindle TWIN2 concept that’s now being introduced to the world market for multi-spindle machining applications.
In answering this 2 vs. 4 question, a shop must first verify which productivity upsides will be realized by this concept. Figure 1 below shows the productivity benefits with a 4-spindle solution on completely different manufacturing processes with different primary machining times. Contrary to the “logical” expectations, the 4-spindle solution with 4 clamped workpieces doesn’t result in double the output, compared to a 2-spindle production with 4 clamped workpieces. In the relationship between the primary machining time and the overall cycle time of the process, the actual output will usually increase by 60% to 70% by adding 2 more spindles. Individual exceptions with short time-consuming machining operations can reflect an increase of more then 80%, according to STAMA research.
While twin spindle machining needs to double the capacity of the tool magazine, the four spindle solution requires a tool magazine to handle four times as many tools. The STAMA MC 531/TWIN² is equipped with 56 tool places in the standard version, for example, with options for magazines up to 120 tools.
One major key in four spindle machining, with short tool-to-part contact times, is the load and unload sequences of the workpieces. In such cases, as long as the machine isn’t equipped with a quick automatic loading/unloading system, pendulum machining is more advisable. This ensures parallel machining time while loading new workpieces. Time for loading and unloading can then be as long as the actual cycle time of the machine. This will also result in less time when the operator is interacting with the machine, thereby allowing the operator to run multiple stations in a work cell set-up, while keeping a constant touch time protocol on each machine.
Under these conditions, for many workpieces studied by STAMA and its customers, the “4 Plus 4” solution can result in major cost per part reduction. With over 25 years’ experience in TWIN spindle technology, the simplicity of a common Z-headstock for twin spindles from STAMA is well accepted and proven technology worldwide. The simplicity of this system is also used throughout this new TWIN² technology. Incorporating a state-of-the-art tool presetter, even single spindle manufacturing challenges with high accuracy demands can be realized with multi-spindle technology. The outstanding productivity and high workpiece quality achievable are the benchmarks by which STAMA TWIN spindle centers are known. The expansion to this 4-spindle TWIN2 machining center technology is the logical consequence of the company’s latest research and machine development strategies.
Already in full production use at a STAMA customer in one of the BRIC markets is a new four-spindle TWIN2 machining center, currently doing ABS housing manufacturing and connecting rod machining. This success for STAMA evidences the simplicity and practical application of the company’s highly productive manufacturing equipment.
Excellence in Manufacturing…the keystone of STAMA
STAMA America is the U.S. subsidiary of STAMA Maschinenfabrik GmbH in Germany.
For more information or to arrange a demonstration, please contact:
STAMA America 1063 Hawthorne Drive Itasca, IL 60143 Phone: (630) 233-8101 www.stama-america.com simon.knecht@stama-america.com
Simon Knecht, Director of Sales
PR agency contact: Tim Daro Bernard & Company 847-934-4500 tdaro@bernardandcompany.com
Continue reading
CHICAGO, IMTS — At this year’s International Manufacturing Technology Show (IMTS) in Chicago, Siemens will introduce new solutions and services for machine tool manufacturers and end-users. Under the theme, “Productivity in motion,” the presentation will focus on turnkey solutions for the job shop, aerospace, automotive, mold and die and medical manufacturing industries.
For machine tool builders and end-users, Siemens will exhibit the newest innovations in CNC (computer numerical control), motor and drive technology as well as new value-added services ranging from condition monitoring and manufacturing IT to innovative solutions for CNC training and machine tool retrofit.
SOLUTIONS FOR THE JOB SHOP
For the job shop, the new Sinumerik 828D numerical control will be presented for the first time in the United States. Perfect for mid-range machine tools, the Sinumerik 828D is designed to address the needs of complex milling and turning machines in the job shop segment. It combines CNC, PLC, operator panel and axis control for six CNC measurement circuits in a single, robust operator panel.
The Sinumerik 828D is capable of full graphical, high-level language command and supports ISO programming that is customary in the United States. The new control is ideal for single-part and small-batch production. Programming time can be further reduced for small-batch production with the use of the ShopMill and ShopTurn graphical workstep programming system, while high-level language programming can be used in conjunction with programGuide to significantly reduce programming times for large-scale serial production.
With the introduction of the Sinumerik 828D, modern PC and mobile phone technology is now available to the mid-range machine tool. Extensive online help animations and a new type of input prompting system with moving picture sequences provide the basis for exceptional user convenience. USB, Compact Flash (CF) card and Ethernet ports enable high-speed data transfers onto storage media or integration of the control system into corporate networks. Through the use of its Easy Message functionality, the Sinumerik 828D offers production status monitoring by text messaging (SMS). Depending on the recipient’s profile setting, the machine will transmit information about workpiece machining status, report on the tool condition currently in use and send machine maintenance bulletins to a mobile phone, anytime and anywhere. These combined functions are designed to help keep machine downtime to a minimum.
SOLUTIONS FOR AEROSPACE
For the aerospace market, the new Sinumerik 840D solution line is the latest in CNC technology that increases performance and user productivity. The Sinumerik 840D sl is a universal and flexible CNC system featuring the innovative Sinamics S120 drives that can be used for up to 31 axes. It is a distributed, scalable, open and inter-connecting system offering a wide range of specialized functions for milling, drilling, turning, grinding and handling technologies.
The Sinumerik 840D offers users innovative features that increase productivity on the manufacturing floor, especially the challenging segments of high-speed and five-axis aerospace machining.
SOLUTIONS FOR AUTOMOTIVE
In the automotive industry, Siemens continues to solidify its position with the Transline System Solution, the solution for automotive powertrain. This system integrates diverse metalcutting technologies such as milling, drilling, turning and grinding, and the assembly of powertrain parts, under a common system architecture. Since its implementation in 1993 at the Mercedes Benz NVM engine plant in Bad Canstatt, Germany, Transline has grown to become a recognized standard of excellence in the United States among both OEMs and end-users.
Based on the new Sinumerik 840D solution line and Simatic PLC, the Transline solution line transforms the company’s concept of “productivity in motion” into a real world application for total factory automation. By specifying Transline, machine tool users benefit from faster start-up times, better equipment serviceability and increased productivity.
SOLUTIONS FOR MANUFACTURING EXCELLENCE
Condition Monitoring and Manufacturing IT are two value-added services that are continuing their introduction to the U.S. machine tool market.
Condition Monitoring is an internet-based service from Siemens that supports maintenance processes while simultaneously forming a platform for cross-company service and support between OEMs and machine operators. Services can be configured over secure Internet connections from anywhere in the world via a standard PC, an internet connection and a web browser.
Manufacturing IT solutions from Siemens provide software tools for fast, easy integration of machines in a production network, while ensuring that production planning, scheduling and execution is always problem-free and based on the very latest data.
An entire line of powerful software modules for production machines ensures optimum integration of the machines in the IT-environment and supports a wide range of different functionalities including:
SOLUTIONS FOR CNC TRAINING
SinuTrain, the Siemens package of CNC training software on CD-ROM, provides milling and turning machine operators with a high degree of practical hands-on experience, prior to using the CNCs on their actual machines. It is designed to run on Windows XP operating systems and is the optimal solution for machine tool control-identical simulation training.
With SinuTrain, actual NC programs are developed and simulated, using a direct connection to the company’s CAD systems to further speed the program generation protocol. In this way, machine tool operators not only learn the control language commands, but they also visualize part programs on a P
C screen that are identical to the actual machine screen. As a further benefit, programs generated through SinuTrain on the PC software can then be used on the machines.
Other exhibits on display in the Siemens booth include the new 1FK7 high-inertia and 1PH8 servomotors, integrated motor spindles, linear motors and direct-drive torque motors that contribute to the increase in machine performance. The exhibition will also focus on machine tool retrofit, field service, customer service, spare parts and repair, all of which support the machine tool manufacturer and end-user.
For product information and inquiries:
SIEMENS INDUSTRY, INC.
DRIVE TECHNOLOGIES
MOTION CONTROL
MACHINE TOOL BUSINESS
390 Kent Avenue
Elk Grove Village, IL 60007
Phone: 847-640-1595
Fax: 847-437-0784
Web: www.usa.siemens.com/cnc
Email: SiemensMTBUMarCom.sea@siemens.com
Attention: John Meyer, Manager, Marketing Communication
Follow us on Facebook: www.facebook.com/SiemensCNC or Twitter: www.twitter.com/siemens_cnc_us.
—
Siemens Industry Sector is the world’s leading supplier of innovative and environmentally friendly products, solutions and services for industrial customers. With end-to-end automation technology and industrial software, solid vertical-market expertise, and technology-based services, the sector enhances its customers’ productivity, efficiency and flexibility. With a global workforce of more than 100,000 employees, the Industry Sector comprises the Industry Automation, Drive Technologies and Customer Services Divisions as well as the Metals Technologies Business Unit. For more information, visit http://www.usa.siemens.com/industry.
The Siemens Drive Technologies Division is the world’s leading supplier of products, systems, applications, solutions and services for the entire drive train, with electrical and mechanical components. Drive Technologies serves all vertical markets in the production and process industries as well as the infrastructure/energy segment. With its products and solutions, the division enables its customers to achieve productivity, energy efficiency and reliability. For more information, visit http://www.usa.siemens.com/drivetechnologies.
Continue reading
Full product families, plus downloads of literature, CAD files, video and more are available at new website
Advanced Machine & Engineering Co., (AME) Rockford, IL announces the unveiling of www.ame.com, the company’s new corporate website. AME is a world leader in spindle interface and related machine tool components, plus metalcutting sawing systems, hydraulic/pneumatic rod locks, safety catchers for presses and other machinery/equipment/vehicle operation, as well as the company’s most recent acquisition, the Stotz brand of air gages for high-precision metrology. The company and its sister divisions together constitute the Goellner Group, an international company in service to the machine tool and related industries.
At the new website, visitors can easily navigate through the full spectrum of product families, organized by market and product type with application notes. Downloads are offered on product literature, CAD files for engineering integration, operational and informative videos, plus a unique ISO calculator that provides complete tolerance data on shafts and bores with the quick input of some key parameters.
Beyond the impressive product and equipment range, the many other services offered by the company, including product engineering, contract manufacturing, inspection, custom machine builds, repair, rebuilding and refurbishing are also detailed.
Finally, users can quickly locate both the group contacts for all engineering, sales and service functions, based on the particular products needed, as well as the North American sales network of the company. An area is also provided for accessing current and upcoming event information at the company, plus career opportunities and other news.
Advanced Machine & Engineering Co., located in Rockford, Ill., is a global manufacturer and distributor of precision machine components, fluid power components, fixturing/workholding, power drawbar and spindle interface components, and carbide sawing machines and blades, plus turnkey metalcutting saw systems. The company also designs and builds special machines for a variety of industries and provides machine rebuilding, retrofitting and contract manufacturing services. AME has partners and customers around the world and across the U.S. To learn more, visit www.ame.com.
For more information, contact:
Tim Waterman
ADVANCED MACHINE & ENGINEERING CO.
2500 Latham St.
Rockford, IL 61103
Phone: 815-316-5277
Fax: 815-962-6483
E-mail: info@ame.com
Connect with AME online: 
Machine Tool Components at IMTS 2010 – Booth W-2405
Advanced Machine & Engineering Co. (AME) Rockford, IL announces their return to IMTS 2010. As in the past, they will have two booths to showcase their products and services.
Visit Booth W-2405 to learn about precision machine components, featuring:
Visit Booth E-5708, for additional AME products such as:
Our sister company, Hennig, Inc., will have their complete line of products in Booth E-5708 and W-2405.
Visit Booth N-7216 to learn about carbide sawing systems, featuring:
Advanced Machine & Engineering Co., is a manufacturer located in Rockford, IL, serving the Machine Tool Industry with precision components and accessories, including spindle interface components, workholding devices, and, through our sister company, Hennig, machine enclosures, chip removal and filtration systems. The Fluid Power – Safety markets are served with cylinder rod locks and safety catcher devises; and the Production Saw market with our Amsaw carbide saw machines and Speedcut blade products. AME has manufacturing partners and customers around the world and across the U.S. To learn more, visit www.ame.com.
Hennig, Inc. design and produces custom machine protection and chip/coolant management products for state-of-the-art machine tools. Hennig products are designed to protect against corrosion, debris and common workplace contaminants. Manufacturing facilities located in the U.S., Germany, Brazil, India, Japan, China and South Korea. Repair centers are located in Machesney Park, IL; Chandler, OK; Livonia, MI; Blue Ash, OH; Mexico City, Mexico and Saltillo, Mexico. To learn more, visit www.hennigworldwide.com.
For more information, contact:
Tim Waterman
ADVANCED MACHINE & ENGINEERING CO.
2500 Latham St.
Rockford, IL 61103
Phone: 815-316-5277
Fax: 815-962-6483
E-mail: info@ame.com
Connect with AME online:
Hennig, Inc., Machesney Park, Ill., announces their return to IMTS 2010.
Visit Booth E-5708 to learn about Hennig’s machine protection products featuring:
Visit Booth W-2405, for additional Hennig products such as:
Other products include roll-up and flexible apron covers, wiper systems, and telescopic springs.
Our sister company, Advanced Machine & Engineering, will have their complete line of products in Booth E-5708 and W-2405.
Tim Waterman
Hennig Inc.
9900 N. Alpine Rd.
Machesney Park, IL 61115
(815) 316-5277
info@hennig.ame.com
www.hennigworldwide.com
Connect with Hennig online: 
—
Hennig, Inc. designs and produces custom machine protection and chip/coolant management products for state-of-the-art machine tools. Hennig products are designed to protect against corrosion, debris and common workplace contaminants. Manufacturing facilities located in the U.S., Germany, Brazil, India, Japan, China and South Korea. Repair centers are located in Machesney Park, IL; Chandler, OK; Livonia, MI; Blue Ash, OH; Mexico City, Mexico; and Saltillo, Mexico. To learn more, visit www.hennigworldwide.com.
Advanced Machine & Engineering Co., our sister company, is a manufacturer located in Rockford, IL, serving the Machine Tool Industry with precision components and accessories, including spindle interface components and workholding devices. The Fluid Power-Safety markets are served with cylinder rod locks and safety catcher devises; and the Production Saw market with our AmSaw carbide saw machines and Speedcut blade products. AME has manufacturing partners and customers around the world and across the U.S. To learn more, visit www.ame.com.
Continue reading
Denis Bermingham, New Manufacturing Manager
Gear/Gearbox company names new manufacturing and marketing managers as growth continues
Excel Gear, Inc. of Roscoe, Illinois announces the appointment of Denis Bermingham as the manager of manufacturing engineering and special projects, plus William “Bill” Powers as the company’s marketing manager. Both appointments were made by company president N.K. “Chinn” Chinnusamy, who noted these hirings were made as the result of the company’s recent growth and anticipated expansion into new market segments.
Bermingham brings a strong engineering background in metalworking and machine tool building to his new position, as well as an extensive knowledge of metallurgy and heat treatment. He will oversee Excel’s manufacturing engineering and special projects, as well as continue the company’s ongoing implementation of lean manufacturing strategies. Denis brings 30 years of manufacturing and machine tool experience to Excel Gear. He worked the majority of his career at Ingersoll Milling Machine in Rockford, IL in the Manufacturing Engineering, Assembly, Engineering, and Prototyping departments. He has a degree in Industrial Technology and will be responsible for the various manufacturing functions at Excel.
Bill Powers, New Marketing Manager
He notes, “I joined Excel Gear to become part of the technical/manufacturing environment here. We can offer customers innovative solutions, with excellent quality and value. I’m very excited to be part of this team.”
Powers brings 30 years’ experience in the gear and machine tool business to Excel. Formerly an account manager, project manager and supervisor of customer training with Ingersoll, as well as other metalworking/automation systems firms, he has handled various sales, marketing and customer relations functions, giving him a well-rounded perspective on the dynamics of the industry. He has a degree in Business Administration and will oversee all the marketing and business development for Excel.
Bill observes, “Chinn has structured a first-class company at Excel, supplying engineering-based products, brought to market by a very highly-skilled and dedicated team. All customers receive the highest quality possible, backed by service and application assistance that’s second to none. It’s a great working environment and I look forward to the challenges of our changing markets.”
For more information on these appointments, please contact:
EXCEL GEAR, INC. 11865 Main Street, Roscoe, IL 61073. Phone: 815-623-3414 Fax: 815-623-3314 Web: www.excelgear.com Email: sales@excelgear.com N.K. Chinnusamy, President
ABOUT EXCEL GEAR
Excel Gear brings over 50 years of machine tool experience to the design, manufacturing and quality analysis of its various gear, gearbox, fluid bearing, spindle, CNC gimbal head, nutator and special equipment production. ANSYS software for FEA on stress, strain, deflection, as well as modal analysis, time and frequence domain, our Spindle Analysis Program, MATLAB/Simulink, AutoCAD/SolidWorks/CADAM and other programs are all utilized to effect the best solutions to customer requirements. Excel also builds two-axis CNC gimbal heads with 20,000RPM motorized spindle, 15,000RPM cartridge type spindle assemblies and CNC rotary tables for major machine tool companies. Our high-accuracy gear grinding equipment produces to AGMA 15 (DIN 2) tolerances for quality that meets or exceeds the increasing customer demands for high-speed and high power transmission with smooth, quiet operation. Recently, the company has entered the emerging wind turbine market to provide various gears and gearbox components.
PR agency: Tim Daro Bernard & Company tdaro@bernardandcompany.com 847-934-4500
Continue reading
AMSAW® high-speed, production saw machines are specifically designed to use carbide blades to improve the cutting speed of ferrous and non-ferrous material, bars or billets, rails, profiles, pipes and tubes. Standard design features include:
Options include: stock size measuring, automated length measuring systems, bar manipulating systems, infeed and outfeed systems and stackers.
Also available are various chip conveyors, safety devices and machine enclosures offered by AME and its sister division, Hennig.
—
Advanced Machine & Engineering Co., is a manufacturer located in Rockford, IL, serving the Machine Tool Industry with precision components and accessories, including spindle interface components, workholding devices, and, through our sister company, Hennig, machine enclosures, chip removal and filtration systems. The Fluid Power – Safety markets are served with cylinder rod locks and safety catcher devises; and the Production Saw market with our Amsaw carbide saw machines and Speedcut blade products. AME has manufacturing partners and customers around the world and across the U.S. To learn more, visit www.ame.com.
Hennig, Inc. design and produces custom machine protection and chip/coolant management products for state-of-the-art machine tools. Hennig products are designed to protect against corrosion, debris and common workplace contaminants. Manufacturing facilities located in the U.S., Germany, Brazil, India, Japan, China and South Korea. Repair centers are located in Machesney Park, IL; Chandler, OK; Livonia, MI; Blue Ash, OH; Mexico City, Mexico and Saltillo, Mexico. To learn more, visit www.hennigworldwide.com.
For more information, contact:
Tim Waterman
ADVANCED MACHINE & ENGINEERING CO.
2500 Latham St.
Rockford, IL 61103
Phone: 815-316-5277
Fax: 815-962-6483
E-mail: info@ame.com
Connect with AME online:
Advanced Machine & Engineering (AME) in Rockford, IL, is excited to announce that they have become the exclusive North American distributor for Stotz Measuring Systems, which includes air and electronic gaging devices.
Stotz Feinmesstechnik GmbH has been a leader in gaging technology for almost 60 years. They design, manufacture and sell air-electronic gages and control devices. They are constantly striving to improve their designs and develop new products to solidify their position as a leader in new measuring technology. Numerous patents within the last few years have solidified their position as a trendsetter for new measuring technology and pneumatic measuring systems. Their diverse customer base covers many industries, including manufacturers and suppliers in the automotive, aerospace and medical industries. Stotz gages can be manufactured to measure I.D., O.D. out-of-round, straightness, parallelism, perpendicularity, flatness, taper, match grinding applications and many other geometric tolerances. Air gaging is a very easy-to-use method of measuring and requires no special training, plus it is non-contact technology, so it does not mark the parts. The measurements are extremely accurate and very fast. There are no mechanical moving parts; therefore, air gages have a very long life expectancy. The gages, coupled with the Stotz advanced line of air-electronic columns, make the integration into a user’s measuring system an easy transition. This is true for both simple table top systems as well as more complex robotic measuring cells with feedback to machine tools as well as integrating with an SPC program. Some common parts that are measured using air gages are fuel injection components, transmission components, hydraulic components, bearings, connecting rods, crankshafts, camshafts, valve seats, hip stems, surgical screws and many different tapers such as HSK, CAT, BT, KM, Morse and Jacobs, both the male and female portions.
Advanced Machine & Engineering Co., is a manufacturer located in Rockford, IL, serving the Machine Tool Industry with precision components and accessories, including spindle interface components, workholding devices, and, through our sister company, Hennig, machine enclosures, chip removal and filtration systems. The Fluid Power – Safety markets are served with cylinder rod locks and safety catcher devises; and the Production Saw market with our Amsaw carbide saw machines and Speedcut blade products. AME has manufacturing partners and customers around the world and across the U.S. To learn more, visit www.ame.com.
Hennig, Inc. design and produces custom machine protection and chip/coolant management products for state-of-the-art machine tools. Hennig products are designed to protect against corrosion, debris and common workplace contaminants. Manufacturing facilities located in the U.S., Germany, Brazil, India, Japan, China and South Korea. Repair centers are located in Machesney Park, IL; Chandler, OK; Livonia, MI; Blue Ash, OH; Mexico City, Mexico and Saltillo, Mexico. To learn more, visit www.hennigworldwide.com.
For more information, contact:
Tim Waterman
ADVANCED MACHINE & ENGINEERING CO.
2500 Latham St.
Rockford, IL 61103
Phone: 815-316-5277
Fax: 815-962-6483
E-mail: info@ame.com
Connect with AME online:
Forest City Gear went green in a number of ways. Here is a picture of their “Zen” bench and sitting area.
In addition to an aggressive recycling program, Forest City has implemented a number of other changes:
Question:
“We’re really rethinking our rep/dealer/distributor force, in this internet age. What are your thoughts?”
Our President’s point-of-view…
Some companies, having actually received orders off their online rfq forms, have stumbled into thinking they no longer need those vital links (no pun at all, believe me) in their sales chain, namely, their reps, dealers, distributors or even their offshore agents. They tell us the age of the internet obviates the need for such personnel and the corresponding cost.
They are just plain wrong.
For numerous reasons, not the least of which are the local representation in a business community by someone who’s known to it AND the corresponding frequency of contact made, you all need these folks fronting your product message. For years, we’ve told our industrial clients that they’re not in the mail order or retail business. That’s as true today, even in the age of instant online purchases and even, I admit, in the age of one client who sold an $88,000 piece of equipment directly from their website to a company they’d never sold previously.
Your front line troops are exactly that, your first line of attack (or sometimes defense, when the internet rumors fly) in the market. Beyond sales contacts, they provide customer assistance in many, often unseen ways. We’ve worked for dozen of electrical clients over the years and there is no industry with a more multi-layered distribution channel to reach the various OEM, contractor and end user segments of that huge market. Quite naturally, the electrical market was one of the first ones we serve where clients began to think they could do quite nicely, eliminating a link in the sales chain. The smart ones have realized it’s not true, as each played and still plays a vital role in product delivery, but even more-so in product conditioning, product persuasion, product positioning and product promotion. Yes, just as their advertising, PR, direct/blast emailings, trade shows and other promotional tactics do, the reps, distributors and wholesalers in the territories each play a role in helping the overall marketing communication effort succeed.
Companies who overlook that fact are just dumb and will likely suffer the consequences of such short-sighted thinking.
The same applies to you capital equipment companies and even you contract manufacturers who might consider eliminating your reps or dealers. “Gee, Tim, we build a lot of custom stuff and our engineers can handle most everything online. We really wonder if those other guys are necessary.” The answer is a resounding YES. It’s a collateral consequence of the internet that MORE companies who once sold locally or regionally can now do business nationwide, even worldwide, owing to the online communication channel. However, along with this broader business base come all those “local” factors that must be taken into account. These might include local electrical codes, shipping restrictions, installation challenges and, on the international scene, currency and other cultural considerations. Having at least some regional representation can be very helpful in this process.
One longtime client of ours devotes an entire page of their catalog to extol the virtues of their reps, detailing the company’s philosophy for their use. Call me, I’ll share it with you, as I’ve handled the client personally for 35 years and wrote that page myself!
-TD
email Tim
Our Director of Social Media’s point-of-view…
The point of social media is to make you and/or your company MORE accessible, not less human. Social media should be used to help give your company and your products life and a personality.
Human connection; having a real person answer questions, solve problems and attend to clients or potential clients needs is still a necessary part of a thriving business.
One should not replace the other, they should work hand-in-hand to support each other.
-Wendy
email Wendy