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Category Archives: News About Our Clients

Beaumont Machine Reacquired by Founders

Global EDM supplier also moves to new location to enhance production and service capabilities

FH Series, the standard line of Beaumont EDM drilling machines

Batavia, Ohio- Beaumont Machine is a world-class builder of Electrical Discharge Machines (EDM) for the aerospace, power gen and electronics production industries.  Founded by Ed and Tanya Beaumont over 30 years ago, the company was recently repurchased, after the owners had sold the business in early 2013. As Ed Beaumont explains, “We had a great relationship with the new owner but we believed the company needed a revitalization to benefit our customers, employees and the evolving EDM industry. In addition to repurchasing Beaumont Machine, we have reassumed the day-to-day operation of the company.  In addition, we have moved the operation into a larger location to increase production and expand our service capabilities.”  That new location is 2010 Glenn Parkway in Batavia, Ohio, just outside Cincinnati.   

Beaumont Machine’s contributions to the aerospace and power generation industries are many and, with this buyback, the company is ready to meet the needs of the changing EDM industry. “We pride ourselves on not only understanding the applications in the various industries we serve but also on building the best machines for the applications we encounter, from small hole to large workpieces,” adds Tanya Beaumont.   

New facility for Beaumont Machine, located in Batavia, Ohio near Cincinnati

From the standard mill style EDM to machining cells with complete robotic operation for large aircraft engine and launch vehicle sections, Beaumont has built machines with an 8’ part rotation, a robotic arm with 10’ reach, and machines as small as 36” in width. A new 7-axis EDM drill has just been developed. All Beaumont machines feature the most advanced CNC technology and user interface.   

With customers worldwide, as Ed Beaumont observes, “We are committed to innovation and customer partnerships in various industries, in countries around the globe.  It’s a testimony to the fact that the world is still hungry for American technology and ingenuity.  We’re very proud of that.” 

Ed and Tanya Beaumont founded the company, Beaumont Machine, 30 years ago. Beaumont Machine focuses on building a line of standard EDM’s as well as custom machines plus repairing and retrofitting machine tools of all types. The company started building Fast Hole EDM in 1997 and has been specializing in EDM technology since that time. In 2013, they turned over the ownership of the company to a new owner.  With this reacquisition of the company, Ed and Tanya Beaumont are again actively involved in day-to-day operations.   

Among its recent successes is a custom robotic EDM work cell for SpaceX, as shown in the below photo.   

SpaceX custom EDM robotic work cell, entirely designed, engineered, built and commissioned by Beaumont Machine

For more information on these developments, please contact:  

Ed Beaumont, President 
BEAUMONT MACHINE 
2010 Glenn Parkway 
Batavia, OH 45103 
Phone: 513-701-0421 

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Zimmermann Displays Three New Machines at IMTS 2022

Zimmermann Milling Solutions, a leading global high-tech supplier of portal milling machines, will virtually show three new gantry machines at their booth. IMTS will be held September 12-17, 2022, in Chicago. 

When discussing rigidity, nothing beats mass. Our biggest double bridged gantry sets new standards for dynamic roughing while maintaining high precision. The FZ42 CNC gantry milling machine represents power at its best, combining work areas of different sizes, travels, milling heads and CNC controls. Regardless of weight and size, the milling process is exact. Furthermore, the gantry design is particularly suitable for the entire range of component machining. The structurally rigid center-guiding gantry, cross and Z-Ram, and dynamic milling head enable a consistent, efficient milling process. This combination of high thermal stability and rigidity meets industry-specific requirements in tool and die making, aerospace and automotive industries.  

Just as strength and agility make an athlete perform at his/her best, the same is true for the newest high-performance gantry FZ37. Due to its modular system concept, the FZ37 is available in various sizes, custom configuration and CNC controls. The newly designed gantry with center guided Z-Ram in combination with Zimmermann’s dynamic milling heads ensure an efficient and consistent milling process. The high thermal stability and rigidity meet industry-specific requirements in model, tool and die making as well as in the aerospace and automotive industries.  

The FZ32 is the high-performance athlete for dynamic machining of aluminum, fiber composites, plastics and tooling board. Its thermosymmetrical design results in high surface quality and accuracy. The rigid center-guiding gantry allows the company to meet the increasing demands in model and mold making as well as aerospace. Additionally, the flexible design of the FZP machine line offers various sizes and configurations through its modular system as well as extensive equipment options and a fully enclosed work area, including effective dust extraction systems and more.  

Visit Zimmermann at IMTS 2022 in the South building, Level 3, booth 339336. 

For more information, please contact:  

ZIMMERMANN INC.   
30587 Century Drive  
Wixom, MI 48393 
Phone:  248-956-8511 
www.zimmermann-inc.com 
Mr. Cornelius Kiesel, President  
cornelius@zimmermann-inc.com  

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Peter Li Named President of Hunter

Peter Li President Hunter Foundry Equipment Corporation

Recently Peter J. Li became the third President in the history of Hunter Foundry Machinery Corporation, a world leader in matchplate molding and sand casting technology.  The announcement was made by Chairman of Board Bill Hunter at the company headquarters in Schaumburg, Illinois, near Chicago.   

Peter joined Hunter in May, 1996 as a sales engineer. He was promoted to Regional Sales Manager Asia Pacific in 1998. In the year 2000, he became General Manager of Hunter Shanghai; in 2016 he was promoted to Managing Director, International.  This history totals 25 years at Hunter, mainly in executive level positions.

Peter graduated from Shanghai Jiaotong University with a B.S. in Foundry Engineering. He then obtained an M.S. in Mechanical Engineering at Oklahoma State University; spent three years in the PhD Metallurgical Program at the University of Alabama, where, by coincidence, the very first Hunter molding machine was donated for that institution’s foundry education programs.

Before joining Hunter, Peter worked for Presto Castings as a metallurgist in Phoenix, Arizona. 

Peter comments, “When I first encountered a Hunter machine, I quickly realized it had a unique and very practical labor-saving aspect and this fact was a big reason for its success in the global foundry market.”  Li knew the reputation of the company’s founder, Al Hunter, as well as Bill Hunter, the two men who preceded him as President of the company. 

Li further observes, “Our challenge for the future is to keep an open mind and remove restrictions on our thinking about the foundry business.  The most successful companies in our industry have automated and that bodes well for Hunter matchplate molding machinery, automated mold handling equipment and the advanced software we bring to our customers worldwide.”  He also commented that his combination of sales, technical experience and corporate management at Hunter, both in America and at the Shanghai plant the company operates, have given him a perspective on the company and the market that will serve him well in his new role as President of Hunter.  “I do consider myself a people person and I believe that remains an important element in our relationship with the foundry business, Li added.” 

Hunter is a global force in the foundry business, with an installed base in nearly every industrialized country in the world.  In addition to the manufacturing locations in Chicago and Shanghai, Hunter has a worldwide network of sales agents.

The company was founded in 1964 by Al Hunter, who pioneered the automated matchplate molding machine concept and held dozens of patents in the industry.  His son Bill, the current Chairman of Board, likewise developed numerous innovations in sand molding machine and mold handling equipment for the global foundry market. 

In naming Peter Li the new President of Hunter, Bill commented, “Peter is exceptionally qualified for this position and we know he will lead Hunter into a bright and prosperous future.  We have a great team of people at Hunter and, under Peter’s leadership, I am certain the company will move forward in a positive direction.”    

For further information on this announcement, interested parties may contact:

HUNTER FOUNDRY MACHINERY CORPORATION
2222 Hammond Drive
Schaumburg, Illinois 60196-1094
USA
Phone:  +1 847 397 5110
Email:  info@hunterfoundry.com
Web: www.hunterfoundry.com
Attention:  Bill Hunter  

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J.D. Bouwman and Cornelius Kiesel

Zimmermann Designs Custom Milling Machines for Large Moldmaker

For a short video on this collaboration between Zimmermann and Commercial Tool & Die, please see:

Zimmermann Milling Solutions, a leading global high-tech supplier of portal milling machines recently designed three custom milling machines for Commercial Tool & Die (CTD).

CTD is a family-owned and operated business with a long-standing reputation of building exceptional and extremely large plastic injection molds. Markets served include automotive, truck cab bodies, construction equipment and others. They have been successfully using Zimmermann machinery since 2018, so when a need arose for new milling machinery, they went directly to Zimmermann. “We reached out to Zimmermann that we needed a world-class milling machine, because that is what they have,” said Darin Hall, Plant Manager, Commercial Tool & Die.

Machining plastic injection molds has specific requirements and Zimmermann worked with CTD for over three years to design and build machines that met those needs.  “We went the extra mile because we knew that this was what Commercial Tool was looking for and we wanted to be the right partner,” said Cornelius Kiesel, President, Zimmermann. The final result was machines with the unique Zimmermann head design with multiple cutting axis to enable CTD to complete projects by speeding up production and improving accuracy without an excessive number of setups.

When J.D. Bouwman, President, Commercial Tool Group, was asked about the collaboration between the two companies and his favorite thing about the new machines, he replied, “We’ve challenged Zimmermann and they’ve really done a great job of responding to those challenges. Our Zimmermann’s have really helped us bring our machining to the next level. We’re able to achieve unattended numbers that we’ve never had before in the shop and that’s really a testament to our relationship with and the quality of the machines and just the overall build quality of the Zimmermann. It’s just a super, super solid machine.” He added, “I know that if we’re looking for a big machine in the future, we’re definitely going to be turning to Zimmermann.”


For more information, please contact:

ZIMMERMANN INC. 
30587 Century Drive
Wixom, MI 48393
Phone:  248-956-8511
www.zimmermann-inc.com
Ms. Lena Kiesel, Marketing Manager
lena@zimmermann-inc.com

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Zimmermann FZ40c is cutting and spraying away extra metal shavings

Zimmermann partners with two moldmakers to help them go “big”

Four large FZ40c portal millings machines providing significant changes to business strategy at Commercial Tool & Die and Franchino Mold & Engineering in Michigan

Zimmermann FZ40c milling machines enabled both moldmakers to grow their business in their home markets of automotive injection molds and die cast diework, in a unique partnership for each moldmaker

It began in 2017, when Commercial Tool & Die (CTD), a division of Commercial Tool Group in the Grand Rapids, Michigan area, contacted Zimmermann at a mold show and IMTS.  This 68-year-old company, founded by the grandfather of the current president, JD Bouwman, was heavily leveraged in automotive and off-highway injection moldmaking, but was seeking to grow into new markets with larger machining capacity.  Meanwhile, over in Lansing, Michigan, Franchino Tool & Engineering was prospering in automotive molds and die cast diework but was seeking to increase their 5-axis machining capability, travel and speed.  The short version of this story is that CTD ended up with three new Zimmermann machines, while Franchino bought the first CTD stock machine from Zimmermann, as it fit their needs quite well, according to Franchino President Mike Heatherington.  

Commercial Tool & Die Looking To Grow

As Plant Manager Darin Hall explains, “We had reached out to Cornelius Kiesel, president of Zimmermann Inc. in Wixom, Michigan, at a mold show and then again at IMTS.  We were impressed with their large CNC 5-axis machines.  CTD had four goals we were seeking to accomplish with our new machine capability.  Namely, we wanted reliability, efficiency to run unattended, rigidity to hold accuracies across a long travel and surface quality to meet our very high standards for automotive products.”  He notes the FZ compact line of Zimmermann appeared to have the essentials they sought at CTD, though some modifications would be needed. 

Company President JD Bouwman elaborates.  “We found in Zimmermann the combination of a great machine with a flexible team who was willing to expand their horizons and ours.  Although the basic version of the FZ40c is an excellent machine, in the end, we made 31 changes that were specific to CTG’s needs, including increased ram, with a goal to purchase three machines for our increased production.”  Bouwman further comments how this enhanced capability would allow CTD to move into new markets and increase share in their home market of automotive.  Today, that process has already yielded positive results, as the company is producing injection molds of much larger size than in the past, thereby opening new segment of automotive, off-highway and commercial building products. 

After the initial investigation, the decision was made to lease an FZ40c to trial the machine.  This portal mill has a work envelope of 197” W x 118” D x 59” H with a feed rate to 2362 ipm.  As the trials proceeded over the one-year lease agreement, according to Darin Hall, “We quickly saw that the machine was very solid and would allow us to strategize differently in our approach to production.”  Concurrently, CTD was realizing their market and manufacturing needs would require some significant changes to the machine, especially the ram height, for use on molds in the off-highway, construction equipment and building products market segments CTD was seeking to penetrate. 

He continues, “We also realized we had a great partner in Cornelius and the team at Zimmermann, both in Wixom and in Germany, where we visited a number of times, as they did here.  These folks were open to our suggestions and worked diligently to affect them.”  Hall notes this lease arrangement was the first in the 68-year history of the company.  “I guess you could say we knew where we wanted to go but weren’t quite sure of the machine design that would get us there.”  The CTD and Zimmermann teams thus began a collaboration that would run nearly three years, culminating in today with three FZ40c gantry mills on the floor at CTD, each with an enhanced rigidity and cast mono-block fork head with unique process cooling for high precision machining, especially on models and molds.  The FZ40c has a base x-axis of 236”, giving CTD the additional size they needed.  Among the changes made to the machine design was an increased ram.

In the end, JD Bouwman concludes, “We had a big machine concept in mind to get us to our goal and the three modified FZU machines were the answer.  Day to day, the machines give us much higher unattended machining numbers, a real testimony to the quality.  Zimmermann has allowed CTD to quote new projects, bigger workpieces and enter new markets, exactly where we wanted to go.”  He expressed a “big thank-you” to Cornelius Kiesel and the Zimmermann team, citing the dedication on both sides over a three-year period resulted in machines “…that simply allowed us to go to a new level as a company and that’s very exciting.”  A future goal between the companies is to build an even bigger machine with increased capacities to reach even higher levels of market participation. 

“Our relationship with Zimmermann is based on true collaboration and we’re mutually assisting the other to accomplish our goals.  That’s as good as a business partnership can be,” concludes Bouwman. 

One additional change to the FZ40c as requested, according to Cornelius Kiesel, and it presented a unique challenge to Zimmermann, he jokes.  “The CTD company color is gold and they requested we paint the machine heads that color for them.  We are machine tool engineers and builders but we took up the challenge and found the right paint for this challenging application.  Looks nice, doesn’t it?” 

Franchino — right place at the right time

That’s an old expression but it’s true in this case.  About an hour east of CTD sits Franchino Mold & Engineering in Lansing, Michigan.  According to company President Mike Hetherington, “Our business is currently about half in automotive injection molds and half in die cast diework for a variety of industries, including construction, stormwater and septic management.  During this recent period in business, with all its challenges, we’ve been flexible in seeking new jobs in various industries and it’s paid off, resulting in a sizable increase in our sales volume.” 

The connection between Franchino and CTD requires a bit of explanation, as Hetherington notes.  “We were on a business trip to Germany, seeking new machine concepts.  We had occasion to tour the Zimmermann factory and, while there, we saw the FZ40C portal milling machine being built for Commercial.  We were looking for that type of machine and had our checklist.  The FZ40C began to check off the boxes and we knew it was the machine for us.  As it happened, we learned the machine was being leased to Commercial down the road from us in the Grand Rapids area and we’d known them for years.  We don’t often directly compete, so we made some contacts and decided to wait for their lease to expire, then we purchased their machine and it was shipped to our facility in Lansing.”  He also mentions several particulars.  The machine needed to work both steel and aluminum molds, be a true 5-axis mill, be able to efficiently rough, semi and finish all in one setup, have an HSK spindle, run 1400 ipm and be up for two shifts reliably.  The FZ40c was found suitable on all these points, according to Hetherington. 

On one job, he notes with a smile, the shop took a roughing cycle from 16 hours to 3 hours, due to the machine’s rigidity, speed and accuracy.  As a bonus, the Heidenhain CNC onboard the Zimmermann machine provided a monitoring capability that enabled the Franchino Machining Supervisor, Chris Cook, to learn the status of the machine remotely. 

Cook cites another example of the company’s use of the Zimmermann FZ40c.  “We run molds for huge septic tanks and the Zimmermann is currently at 3000 hours of run time at 2000 ipm with no issues.”

Hetherington adds the machine purchased from CTD recently ran for two months solid at 90% capacity.  “Looking back, I’d say we were definitely in the right place at the right time, discovering this machine on our trip to Germany.  It’s been a very valuable investment for Franchino, providing reliable production on big workpieces.  It will open up more opportunities for our company in various existing and new markets.”  Hetherington has been president at the company since December, 2020, having gone, as he says, “…from mowing the lawn as a school kid to coming to work here with my engineering degree to engineering manager to VP of operations and now president.”

Franchino Mold & Engineering was founded in Lansing in 1955 by Richard Franchino, whose son and recently retired president Bob began as the first employee, sweeping the floor for $0.25 an hour.  Mike Hetherington is currently working on the construction of an additional 60,000-square foot facility with an 80-ton overhead crane to handle the massive workpieces produced at this shop, which produces molds & dies plus does considerable repair work for its customers nationwide. 


About the company

Zimmermann is based in Swabia (Germany) and is a leading global high-tech supplier of portal milling machines. These are characterized by huge workspaces, substantial machining dynamics and cutting performance. The company, founded in 1933 by Friedrich Zimmermann, now has over 200 employees worldwide. With its product range, our innovative company has one goal above all: to offer the right solution for our customers and thus to be able to guarantee high economic efficiency. “Quality made in Germany and supported locally” is our motto. The company’s special machines are used worldwide in the automotive, aerospace, moldmaking and mechanical engineering sectors.  The company has its North American headquarters in Wixom, Michigan, near Detroit, where it operates a full tech center offering engineering assistance, commissioning, parts and retrofit services, as well as multiple machines for demonstration purposes.  Zimmermann Inc. is headed by President Cornelius Kiesel. 

For more information, please contact:

ZIMMERMANN INC. 
30587 Century Drive
Wixom, MI 48393
Phone:  248-956-8511
www.zimmermann-inc.com
Ms. Lena Kiesel, Marketing Manager
lena@zimmermann-inc.com

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Suhner Machining Offers New Video Series

Maintenance tips and assembly procedures on automated tools explained by Division Manager Lee Coleman

Suhner Machining recently filmed a series of maintenance tip and unit assembly videos at the company’s North American Service Center, housed on the campus of corporate headquarters in Rome, Georgia.  The presentation of the procedures was done by Division Manager and longtime Suhner team leader, Lee Coleman.  These “hands on” demonstrations would interest any customer or maintenance personnel currently using or planning to employ Suhner automated tools in their shop or production facility.  According to Coleman, “We made these videos as the first in a series.  Our goal is to help customers and trainers impart the proper procedures for maintenance and assembly of our automated drills, taps and other tools, which are used extensively in automotive and other high-volume production facilities, contract job shops and elsewhere.” 

The company is planning a number of videos to assist operators and especially maintenance personnel in the proper care and handling of these high-precision automated tools, many of which typically perform thousands of operations in a single shift on the production line. 

These first four new videos cover the following topics on the SPINDLEmaster Max 100:

Proximity Switch Adjustment

Spring Adjustment

General Maintenance

Flag Nut Adjustment


For more information, please contact:

Lee Coleman, Division Manager-Machining
Suhner Industrial Products Corp.
25 Anderson Road SW
Rome, GA 30161 USA
Phone:  706-235-8046
Fax: 706-235-8045
machining.us@suhner.com

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Suhner Offers Economaster Drilling Units for Value-Priced Production Use

All the features and reliability of Suhner technology at an affordable price,

For the OEM or end user…MADE IN AMERICA 

Suhner introduces the ECONOmaster® line of drilling units, affordably priced at under $3000 for the basic unit, in stock for immediate delivery or customizable to suit the particular operation. This economical solution is ideal for multiple materials such as light metal, wood, composite, plastic and foam.  Because these units are entirely produced at the Suhner factory in Rome, Georgia, response times for delivery and customized construction are minimal, according to Division Manager Lee Coleman.  “We recognized the need to bring our global technology to a local level, here in America, and the ECONOmaster® is a key step in that process.”   Suhner is based in Brugg, Switzerland, with plants and distribution centers worldwide. 

The ECONOmaster® drilling unit features low power and air consumption, adjustable motor housing, adjustable total stroke up to 4”, hydraulic feed control cylinder, J33 taper spindle end, 0-1/2” drill chuck, electric front & rear position limit switches, belt tensioner and chrome-plated quill.  Basic unit weight is 45 lbs.  

Other key features include adjustable feed stroke of ½-3”, 400 lb. thrust at 85 psi, operating pressures to 110 psi, TEFC/IP56 protection, standard 230V/460V, concentricity of .002” TIR, speed ranges to 9600 RPM and an air connection retract/advance of ¼” to 27 NPT.  

ECONOmaster® drilling units can be supplied with an adjustable stand, inline vertical configuration and multiple spindle heads for medium-duty production drilling, with many other spindle options and toolholders available.  Please consult the factory in Rome, Georgia.  


For more information, please contact:

Lee Coleman, Division Manager-Machining

Suhner Industrial Products Corp.
25 Anderson Road SW
Rome, GA 30161 USA
Direct: 706-314-2927
Mobile: 706-409-1876
Fax: 706-235-8045
lee.coleman@suhner.com

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New Schuler building

Smart Press Shop Takes Shape at Porsche

Fully networked servo press line for joint venture between Porsche and Schuler to be put into operation in 2021

Canton, Michigan, January 14, 2021 – The first major members of Smart Press Shop GmbH have arrived at the Star Park industrial area in Halle (Saxony-Anhalt). These are the components for a ServoLine 20, induction press and laser blanking line, which is to be put into operation in 2021 in the state-of-the-art press shop of the joint venture between Porsche and Schuler. In this newly emerging press shop, the body parts of the Porsche Macan II are pressed, followed by assembly at the body shop in the Porsche plant in Leipzig.

Crossbar Feeder Schuler

The press line with an output of up to 20 strokes per minute (for example 40 doors, 80 fenders) has numerous intelligent functions from the Industry 4.0 kit by Schuler.

For example, cameras monitor the drawn edge of the shaped components. Under consistent conditions in the forming process, the shape and size of this drawn edge remain largely the same. If there is a change here, it indicates a deviation in material properties, lubrication or pulling forces. Process monitoring is used to inform the plant operator, so corrections can be made at an early stage to avoid expensive scrap/rework parts to a large extent.

The camera-based tool monitoring “Visual Die Protection” controls the correct attachment of connections, detects foreign objects such as wrenches or punch residues in the tool and checks whether the parts have been inserted, reshaped and removed correctly. In the event of a registered deviation from the target state, the press stops immediately to avoid costly consequential damage in the tool.

The oil circulating in the system is continuously monitored to determine the aging of the lubricant. The aim is to change the oil only when its condition really requires it, which significantly increases the useful life. In addition, lubricating oil monitoring allows detection of short-term changes in oil properties, for example indicating contamination with water or foreign particles.

The documentation of the entire system is also available in digital form. This saves employees from spending time searching. The files are available from each control station with HMI and screen as well as from mobile devices that all employees of the Smart Press Shop carry. For faster identification, electrical and fluid components of the system are equipped with a DMC code.


About the Schuler Group – www.schulergroup.com

Schuler offers customer-specific cutting-edge technology in all areas of forming technology – from the networked press to press shop planning. In addition to presses, the product portfolio also includes automation and software solutions, tools, process know-how and service for the entire metalworking industry. Customers include automotive manufacturers and suppliers as well as companies from the forging, household appliances and electrical industries. Presses from the Schuler Group mint coins for more than 180 countries. As a provider of innovative system solutions, we support our customers worldwide in the digital transformation of forming technology. In the 2019 financial year, Schuler generated sales of 1.136 billion euros. Schuler AG, founded in 1839 at its headquarters in Göppingen (Germany), is represented with approximately 6,000 employees at production sites in Europe, China and America as well as service companies in more than 40 countries. The majority of the company is part of the Austrian ANDRITZ Group.

For further information on Schuler Inc., North America, please contact:

Guido Broder, Vice President of Sales & Marketing
Schuler Incorporated
7145 Commerce Blvd.
Canton, MI 48187 USA
734-207-7200
Guido.Broder@schulergroup.com

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Geotargeting and Retargeting Advertising

By Kevin Koval

More and more companies are looking for effective ways to gain additional exposure for their respected brands. One of the best ways that Bernard & Company has been helping clients achieve this is by using Google’s Geotargeting and Retargeting. Many of our clients have had great success with one or both of these types of advertising.

We encourage our clients to use our Geotargeting service during their trade shows or any events that they will be attending. Geotargeting or Geo-fencing is a way to have ads appear within a city, region or country. One of the best features is that you can pinpoint a very small and precise location where you want your ads to show up. We create stunning ads with your company branding, a call-to-action, high-res images of tools or machines, a logo of the trade show and the booth number. We put this kind of information on the ads to entice customers, prospects and editors that are attending the show. By setting these ads up, you will see an increased amount of traffic to both your booth and website.

A great example that we have done for many of our clients in the past is to run Geotargeting ads during the highly anticipated trade show, IMTS that happens every 2 years in Chicago, IL. We create 12 ads that appear within a 5-mile radius around the McCormick Place Convention Center. All of our clients receive thousands of clicks on their ads which are linked to specific landing pages. Your results may vary depending on the size of the trade show. When people show up to your booth, be sure to ask them how they heard of your company and why they decided to come to your booth. You will hear from time to time that they saw your ad online.

Bernard & Company assures all clients that none of their ads will appear on any unwanted sites such as sexual content, racist groups and other inappropriate sites. We work very hard to make sure this never happens and we are diligent to find ways for future prevention.

Have you ever been searching online for a product and later noticing that ads of a similar product appeared on another site? Have you ever visited a website of a company and later seen ads of the same company follow you around the internet? Have you ever searched on Google and seen ads for what you are searching for at the top of the page? These are all examples of Retargeting. How it works is we create two different campaigns. One is a search and the other is a display.

With the search campaign, we must ask ourselves what will our customers or prospects type to search online and what kind of keywords will they be using? When you go to Google and type anything into the search engine, this is considered a keyword. We link keywords with ads that will appear at the top of Google search results. The great thing about these kinds of ads is we have total control of what the ads will say. The ads will have a call-to-action and will link to a landing page on your website. We can set up as many keywords as you would like, target a specific audience and run the ads for as long as you would like. With a Retargeting display campaign, we create 12 similar ads that will appear but since this won’t be linked to a trade show, we can take out the booth number and the event logo.

These ads will activate after the prospect visits your site. An ad will then follow their behavior and it will appear on the thousands of Google friendly websites. How it works is we provide a Global Site Tag that is generated and it will need to be added to every page of code on your website. Without this, the ads will not follow any of your visitors.

At Bernard & Company, we had a client that ran this program for 6 months. By the end of the campaign, they got hundreds of thousands of clicks on their ads, increased their sales, raised brand awareness and improved their Google ranking from page seven to number one.

In both Retargeting and Geotargeting, your ads can appear when people are searching on mobile devices, desktop computers and tablets. This is a Cost Per Click (CPC) type of advertising, where a portion of the budget is billed every time someone clicks on these ads. We manage your ads’ performances and the bidding system. We will make sure you get fantastic results within your budget. For more information, please reach out to Bernard & Company if you are interested to get started on one of these fantastic opportunities.

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KEEP IN TOUCH WITH YOUR AGENCY

In these trying times, marketers must get even more creative. Creative? Hmmm. Whom do you know who does that for a living? And knows your company? And your market? 

That’s right, your ad/PR agency, who daily brings its clients’ messages to markets, far and wide…or, in the case of some of you, who sell to a limited audience, very narrowly. That’s the upside of our method. We’re not one-size-fits-all, even for our many machine tool clients who might appear to be marketing in the same direction. They’re not and we don’t, for them. 

Our agency, precisely because we’re strictly industrial and bring creative solutions to your specific marketing challenges, is your perfect partner in these Covid times, as we will be when we can once again get in your face, literally. 

We’re designing and implementing a lot of new and innovative tactics for our clients…and they’re working. 

Last piece of advice…don’t be Chicken Little and cut your budget because the sky is falling. It ain’t. The clients we serve who actually INCREASED spending in Covid times have done quite well. It’s the textbook “smaller pie, bigger slice” theory. Stopping your ad and PR efforts in down times only makes it worse. This is a long-proven fact in business marketing. I know it’s all about budget, but every marketing dollar you invest will bring a positive ROI. 

Give us a call…we’re doctors of marcom…and we’re ALWAYS on call. 

Stay safe, 

Tim Daro 
President

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