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Geotargeting and Retargeting Advertising

By Kevin Koval

More and more companies are looking for effective ways to gain additional exposure for their respected brands. One of the best ways that Bernard & Company has been helping clients achieve this is by using Google’s Geotargeting and Retargeting. Many of our clients have had great success with one or both of these types of advertising.

We encourage our clients to use our Geotargeting service during their trade shows or any events that they will be attending. Geotargeting or Geo-fencing is a way to have ads appear within a city, region or country. One of the best features is that you can pinpoint a very small and precise location where you want your ads to show up. We create stunning ads with your company branding, a call-to-action, high-res images of tools or machines, a logo of the trade show and the booth number. We put this kind of information on the ads to entice customers, prospects and editors that are attending the show. By setting these ads up, you will see an increased amount of traffic to both your booth and website.

A great example that we have done for many of our clients in the past is to run Geotargeting ads during the highly anticipated trade show, IMTS that happens every 2 years in Chicago, IL. We create 12 ads that appear within a 5-mile radius around the McCormick Place Convention Center. All of our clients receive thousands of clicks on their ads which are linked to specific landing pages. Your results may vary depending on the size of the trade show. When people show up to your booth, be sure to ask them how they heard of your company and why they decided to come to your booth. You will hear from time to time that they saw your ad online.

Bernard & Company assures all clients that none of their ads will appear on any unwanted sites such as sexual content, racist groups and other inappropriate sites. We work very hard to make sure this never happens and we are diligent to find ways for future prevention.

Have you ever been searching online for a product and later noticing that ads of a similar product appeared on another site? Have you ever visited a website of a company and later seen ads of the same company follow you around the internet? Have you ever searched on Google and seen ads for what you are searching for at the top of the page? These are all examples of Retargeting. How it works is we create two different campaigns. One is a search and the other is a display.

With the search campaign, we must ask ourselves what will our customers or prospects type to search online and what kind of keywords will they be using? When you go to Google and type anything into the search engine, this is considered a keyword. We link keywords with ads that will appear at the top of Google search results. The great thing about these kinds of ads is we have total control of what the ads will say. The ads will have a call-to-action and will link to a landing page on your website. We can set up as many keywords as you would like, target a specific audience and run the ads for as long as you would like. With a Retargeting display campaign, we create 12 similar ads that will appear but since this won’t be linked to a trade show, we can take out the booth number and the event logo.

These ads will activate after the prospect visits your site. An ad will then follow their behavior and it will appear on the thousands of Google friendly websites. How it works is we provide a Global Site Tag that is generated and it will need to be added to every page of code on your website. Without this, the ads will not follow any of your visitors.

At Bernard & Company, we had a client that ran this program for 6 months. By the end of the campaign, they got hundreds of thousands of clicks on their ads, increased their sales, raised brand awareness and improved their Google ranking from page seven to number one.

In both Retargeting and Geotargeting, your ads can appear when people are searching on mobile devices, desktop computers and tablets. This is a Cost Per Click (CPC) type of advertising, where a portion of the budget is billed every time someone clicks on these ads. We manage your ads’ performances and the bidding system. We will make sure you get fantastic results within your budget. For more information, please reach out to Bernard & Company if you are interested to get started on one of these fantastic opportunities.

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In these trying times, marketers must get even more creative. Creative? Hmmm. Whom do you know who does that for a living? And knows your company? And your market? 

That’s right, your ad/PR agency, who daily brings its clients’ messages to markets, far and wide…or, in the case of some of you, who sell to a limited audience, very narrowly. That’s the upside of our method. We’re not one-size-fits-all, even for our many machine tool clients who might appear to be marketing in the same direction. They’re not and we don’t, for them. 

Our agency, precisely because we’re strictly industrial and bring creative solutions to your specific marketing challenges, is your perfect partner in these Covid times, as we will be when we can once again get in your face, literally. 

We’re designing and implementing a lot of new and innovative tactics for our clients…and they’re working. 

Last piece of advice…don’t be Chicken Little and cut your budget because the sky is falling. It ain’t. The clients we serve who actually INCREASED spending in Covid times have done quite well. It’s the textbook “smaller pie, bigger slice” theory. Stopping your ad and PR efforts in down times only makes it worse. This is a long-proven fact in business marketing. I know it’s all about budget, but every marketing dollar you invest will bring a positive ROI. 

Give us a call…we’re doctors of marcom…and we’re ALWAYS on call. 

Stay safe, 

Tim Daro 

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New Ex9CA Safety Contactor from NOARK Electric

New Ex9CA Safety Contactor from NOARK Electric

New Ex9CA Safety Contactor from NOARK ElectricPomona, CANOARK Electric is proud to announce the release of the new Ex9CA Safety Contactor. The NOARK Ex9CA Safety Contactor is designed for use in safety function applications. It offers unique features that allow the design of safety control circuits with current ratings up to 38A. The Normally Closed (NC) Auxiliary contact is a mirror contact to the main contacts and is mechanically linked to the Normally Open (NO) Auxiliary contacts. This allows for optimal design selections in SRP/CS*. Applications for the Ex9CA include: E-stops, light curtains, safety gates and safety interlocks.

New Ex9CA Safety Contactor from NOARK ElectricThe NOARK Electric Ex9CA is equipped with a permanent transparent cover that prevents manual operation and provides easy identification of the device status. They are available with either AC or DC operating coils. DC coil models are equipped with integrated surge suppression.  Each unit is clearly identified by the prominent red front cover marked with a mechanically linked contact symbol. They install easily on 35mm DIN rail or on panels. Like all NOARK Electric products, the Ex9CA is back by a 5-year limited warranty.

NOARK Electric is a global manufacturer of low-voltage electrical components for industrial manufacturing applications. We specialize in motor controls and protection for original equipment manufacturers. Our mission is to provide customers with the highest quality products at an exceptional value and back them with world-class service and support. Every NOARK product is tested and certified to the highest standards and covered by our exclusive five-year limited warranty.



NOARK Electric
2188 Pomona Blvd.
Pomona, CA 91768

For more information, please contact:
Mark Mathews, Marcom Manager
Phone: 626.330.7007 x. 103 • Email: mark.mathews@noark-electric.com

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tecnicrafts platinum tooling

Platinum Tooling President Presents Product Lines in New Video

Platinum Tooling Technologies, Inc., the exclusive North American importer of Heimatec Live Tools and Angle Heads, Tecnicrafts Swiss Collets and Guide Bushings, Henninger Spindle Speeders and AMF Cleaning and Marking tools, recently created a video highlighting the products they would have shown in their booth at IMTS this year.

Preben Hansen, company president, presented the various product lines Platinum Tooling offers and highlights the areas of expansion since the last IMTS show in 2018.  Platinum Tooling Technologies, Inc. has a wide selection of machine tool accessories for most machine brands.    

Hansen demonstrated the u-tec® flexible changing system for Live Tools offered from their flagship brand, Heimatec.  The tool featured was an ER 32 output cross-working tool for a BMT style turret.  While standard ER 32 collets can be used in this tool, Hansen explained the beauty of the built-in changing system designed to receive a variety of adapters for different applications.  With this system, the customer realizes both flexibility and cost savings.    

Due to the budgetary restraints caused by COVID-19, Hansen commented that many buyers are interested in buying tools that can help them do more with their existing machines, rather than investing in new equipment.  One example shown was a twin spindle tool which creates a second output from a single turret position.  Another tool featured was an adjustable angle tool that allows users to produce a feature on the workpiece with a compound angle without having to re-fixture the part.

In addition, Heimatec offers a wide range of Static Tools to complement their Live Tools.  This includes boring bar holders, facing holders, standard and half index turning tools as presented.  Other new developments from the company include CAPTO output tooling and Live and Static Tools for Citizen machines.  Platinum Tooling stocks many of these tools at their headquarters in Prospect Heights, Illinois.     

The last tool highlighted from the Heimatec line was a Machining Center Angle Head weighing 12 pounds with an ER 25 output that can hold a 5/8” cutter.  At this weight, the tool can be used with almost any Automatic Tool Changers on the market.  This is just one of many Angle Head styles offered by Platinum Tooling.  As with Live Tools, most Angle Heads are designed with the u-tec® flexible changing system.   

The Tecnicrafts line is another area of expansion featured by Platinum Tooling.  Collets and Guide Bushings for Swiss type CNC Lathes, specialty collets for CNC cutter grinders as well as 5C & 16C Collets are included in their selection.  These high-quality workholding tools are offered in a wide variety of styles and sizes.  Many popular items in inch and metric sizes are stocked at Platinum Tooling.    

Speed Increasers and Custom Angle Heads from Henninger are also offered through Platinum Tooling.  Speeder types include mechanical, air, and motor driven.  Mechanical driven speed increasers provide rpm up to 50,000, while air and high frequency speeders offer rpm up to 80,000.   

Lastly, Hansen introduced the Cleaning and part Marking tools supplied by AMF.  Typically used in toolholders utilizing ER Collets or Weldon clamping systems, these tools can be used independently or in conjunction with each other during the machining process.  The high-speed marking tool will permanently mark the workpiece while the cleaning tool washes away unwanted chips.  New for Platinum Tooling this year is the AMF gripper.  This product is operated pneumatically by compressed air or hydraulically with coolant via the machine spindle for repositioning the workpiece. 

Platinum Tooling prides itself on representing the highest quality machine tool accessories in the marketplace.  They offer standard and custom tools throughout their product lines to help with the most challenging applications.

A new Platinum Tooling Image Catalog is now available upon request featuring all of the products lines shown in the video.     

For more information, please contact:

Preben Hansen, President
Platinum Tooling Technologies, Inc.
16 East Piper Lane, Suite 128
Prospect Heights, IL 60070

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Suhner ECONOmaster Brochure

Suhner Industrial Products Releases New Brochure Detailing their ECONOmaster® Drilling Unit

Brochure Provides Technical Data and Feature Details on Popular, Economically Priced Unit

Suhner ECONOmaster BrochureSuhner Industrial Products recently released a revised 6-page color brochure detailing their ECONOmaster® drilling unit. The ECONOmaster® line is made in the USA and is suitable for multiple materials, such as metal, wood, and plastics.

The revised brochure offers detailed information, including technical data, product features, specifications and mechanical drawings. It features speed & feed charts as well as a full range of collet sizes available.  Optional mounting stand and details for 2 spindle multi-head & adapters are also shown.  The final page includes a part numbering matrix that is easy to understand and helps the customer order the perfect unit.

The ECONOmaster® drilling unit is affordably priced at just over $3,000 for the basic unit. It is in stock for immediate delivery or customizable to suit the customers application.

For more information, please contact:

Suhner Industrial Products Corporation – Machining Division
25 Anderson Road SW
Rome, GA 30161 USA
Phone: 706-235-8046
Fax: 706-235-8045

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Platinum Tooling End of Summer Sale

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Siemens expands its drive portfolio with a new extra-low-voltage drive for 24–48V EC motors. The new Micro-Drive system brings industrial networking and integrated safety to a wide range of applications including battery operated equipment.

Siemens introduces its new Simatic Micro-Drive — the new servo-drive system for extra-low-voltage commercial and manufacturing applications

User benefits include seamless network integration, integrated drive safety, versatility, easy commissioning and servicing  

Siemens expands its drive portfolio with a new extra-low-voltage drive for 24–48V EC motors. The new Micro-Drive system brings industrial networking and integrated safety to a wide range of applications including battery operated equipment.

Siemens is extending its drive portfolio in the safety extra-low-voltage range for 24-48V EC motors by introducing a new servo drive system named Simatic Micro-Drive.  The new system with UL and CE marked components consists of the PDC (Profidrive Control) servo drive in conjunction with a flexible range of motors and connecting cables from product partners.

Simple connectivity to Simatic programmable logic controllers (PLCs) helps significantly reduce the engineering workload, while integration into Siemens automation technology via its TIA Portal makes for simple commissioning and servicing.  Attributes such as smart encoders and one-button tuning add to its plug-and-play startup. Communication takes place over Profinet using Profisafe and Profidrive profiles.  The new Safety Integrated function SLT (Safely Limited Torque) limits torque by monitoring motor current in running operation.

The Simatic Micro-Drive will offer units from 100 watts to 1 kilowatt and allow side-by-side rail mounting.  The Micro-Drive PDC is available in a standard (only hardwired Safe Torque Off (STO)) and fail-safe version.  STO, SS1, SLT, SLS, and SSM Safety Integrated functions are included with the Micro-Drive F variant.  TIA Portal can be used to activate the safety functions with a Fail-safe PLC via PROFIsafe.  Operating data can be transmitted directly to the controller from the Micro-Drive and transferred to Cloud-based platforms such as MindSphere over MindConnect.

To address its customers’ requirements with maximum flexibility, Siemens utilizes product partnerships with companies such as Dunkermotoren, ebm-pabst, Harting and KnorrTec when it comes to the motors and cables used with Micro-Drive.  The servo drive system is suited to a wide range of diverse applications such as precise positioning, shuttles for storage and retrieval machines or warehousing systems, automatic guided vehicle systems (AGVs) and medical technology.

Siemens expands its drive portfolio with a new extra-low-voltage drive for 24–48V EC motors. The new Micro-Drive system brings industrial networking and integrated safety to a wide range of applications including battery operated equipment.

Website:  http://usa.siemens.com/micro-drive

Siemens Digital Industries (DI) is an innovation leader in automation and digitalization. Closely collaborating with partners and customers, DI drives the digital transformation in the process and discrete industries. With its Digital Enterprise portfolio, DI provides companies of all sizes with an end-to-end set of products, solutions and services to integrate and digitalize the entire value chain. Optimized for the specific needs of each industry, DI’s unique portfolio supports customers to achieve greater productivity and flexibility. DI is constantly adding innovations to its portfolio to integrate cutting-edge future technologies. Siemens Digital Industries has its global headquarters in Nuremberg, Germany, and has around 75,000 employees internationally.

Siemens Corporation is a U.S. subsidiary of Siemens AG, a global powerhouse focusing on the areas of power generation and distribution, intelligent infrastructure for buildings and distributed energy systems, and automation and digitalization in the process and manufacturing industries. Through the separately managed company Siemens Mobility, a leading supplier of smart mobility solutions for rail and road transport, Siemens is shaping the world market for passenger and freight services. Due to its majority stakes in the publicly listed companies Siemens Healthineers AG and Siemens Gamesa Renewable Energy, Siemens is also a world-leading supplier of medical technology and digital healthcare services as well as environmentally friendly solutions for onshore and offshore wind power generation. For more than 160 years, the company has innovated and invented technologies to support American industry spanning manufacturing, energy, healthcare and infrastructure. In fiscal 2018, Siemens USA reported revenue of $23.7 billion, including $5.0 billion in exports, and employs approximately 50,000 people throughout all 50 states and Puerto Rico.

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1. Liberty of Poetry scanned by Artec Eva. Kent State team. From left to right: Nate Mucha, Robert Clements, David Hassler, Joshua Talbott, JR Campbell, Tammy Honesty, Steve Sawicki, Tetta Askeland and Alex Barnhart.

Exact Metrology Scanned “Liberty of Poetry”

Liberty of Poetry scanned by Artec Eva - 3d scan
Liberty of Poetry scanned by Artec Eva

From October 11, 2019 to April 26, 2020, the Ellis Island National Museum of Immigration in New York exhibited “Sisters in Liberty: From Florence, Italy to New York, New York.” The exhibit was a collaboration between Kent State University in Kent, Ohio and the Opera di Santa Croce, a nonprofit organization in charge of the Franciscan Cathedral Santa Croce. Through art and multimedia presentations, the exhibit looked to start an international conversation about the meaning of liberty and how the concept had evolved.

The exhibit featured an 80% to scale replica of Pio Fedi’s “Liberty of Poetry,” housed at the church. It is said to have served as the basis for the Statue of Liberty. “Liberty of Poetry” honors Giovanni Battista Niccolini, a poet who inspired and supported the Resorgimento the Italian struggle for self-determination.

With permission from the Vatican, Kent neuroscientist Robert Clements and Josh Talbott, both of whom have a background in 3D imaging, traveled to Florence to scan the statue over a three-day period using technology provided by Exact Metrology.

Different angle scan with Artec Eva - 3d scan
Different angle scan with Artec Eva.

Kent State University rented the Artec Eva scanner and Artec Studio software. Chris Lafferty at Exact Metrology provided the university with equipment, training and support. The Artec Eva, provided by Artec 3D, is used for making a quick, textured and accurate 3D model of medium sized objects. It scans quickly, capturing precise measurements in high resolution. Not only does it capture almost any type of object (including black and shiny surfaces), but it is used in numerous industries including quality control, heritage preservation, forensics, automotive, medical, aerospace and prosthetics. Artec Studio makes it easy to obtain accurate 3D models. It features an advanced smart mode that guides users through post-processing, automatically selecting the most effective settings for the data and producing a high precision 3D model. It offers best in class texture and geometry tracking, thus eliminating the need for targets on objects. Whether using Autopilot or manual mode, the software never compromises on precision. Furthermore, powerful algorithms process data in seconds and Artec Studio features a full range of advanced settings. Users can scan and process data on a tablet.

After scanning the statue, Clements and Talbott returned to Kent State to process 30 to 40 gigabytes of data and create a blueprint for a 3D printer.

Freshmade3D, a Youngstown-based start-up company, printed the replica in three sections, so the statues could be transported easily to New York. The statue was painted by a team of students at Kent State and combines sand and resin to replicate the original.

Commenting on this project, Chris Lafferty said, “This was a great experience for us as we got to see the finished product and how Exact Metrology contributed to this. We look forward to more collaborations like this in the future.”

Exact Metrology is an ISO 9001:2008 and AS9100 Certified Company 

Exact Metrology, with facilities in Cincinnati, OH, Moline, IL and Milwaukee, WI and affiliated offices throughout the country, is a comprehensive metrology services provider, offering customers 3D and CT scanning, reverse engineering, quality inspection, product development and 2D drawings. The company also provides turnkey metrology solutions, including equipment sales and lease/rental arrangements. 

Exact Metrology offers a complete line of portable scanning and measurement technologies as well as contract measurement for 3D laser scanning services, reverse engineering services, non-contact inspection, metrology services, and 3D digitizing. The company’s newest equipment includes a CT Scanner, the first in America being used for metrology rather than medical testing. Exact sells and rents metrology equipment solutions, in addition to providing testing as a service and application software training.

For information, please contact:

Steve Young
Exact Metrology, Inc.
11575 Goldcoast Drive
Cincinnati, OH 45249
Local: 513-831-6620
Toll free: 855-476-1431

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Platinum Tooling Hires New Sales Manager

Chris Blaine Sales ManagerPlatinum Tooling Technologies, Inc., the exclusive North American importer of Heimatec Live Tools and Angle Heads, Tecnicrafts Swiss Collets and Guide Bushings, Henninger Speeders, and AMF Cleaning and Marking tools, is excited to announce that they have hired a new regional sales manager.

Effective immediately, Chris Blaine will oversee all sales activities related to four Platinum Tooling rep groups across the country.  This includes Machine Tool Accessory Sales which covers the states of Alabama, Georgia, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia.   Additionally, the territory includes Evergreen Tool Group Tool in Michigan, McGill Sales in Ohio and Western Pennsylvania, and lastly, CMI covering the states of Indiana and Kentucky.

Chris has strong technical knowledge of machine tools and machine tool accessories.  Before joining Platinum Tooling, Chris worked for 3 years at Morris Group, Inc./Velocity Products headquartered in Windsor, Connecticut.  As sales manager, he was responsible for managing their Live Tool sales for many states in the Midwest.  In addition to his vast knowledge of Live Tools, Chris also held the position of project manager for machining center products including rotary tables.  He also has experience with new product development and all levels of product and sales management.

Chris has gained experience through working with complex parts used in the aerospace, medical, defense, diesel fuel systems, automotive, oil and gas, and down hole industries.  Chris has a vast understanding of metals which allows him to make recommendation for the appropriate tooling given a specific application.

Blaine studied Manufacturing Technologies at Ivy Tech Community College in Fort Wayne, Indiana. He looks forward to his work at Platinum Tooling saying, “I am excited to apply and expand my technical expertise and sales ability as a member of Platinum Tooling.”

Platinum Tooling Technologies, Inc., is located in Prospect Heights, Illinois (just outside of Chicago). They recently expanded their facility to provide increased inventory to better serve the marketplace.

For more information, please contact:
Preben Hansen, President
Platinum Tooling Technologies, Inc.
16 East Piper Lane, Suite 128
Prospect Heights, IL 60070

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ANCA New Tooling System Chuck

A New Tooling System for Woodworking Blade Profiles on FX Machines

ANCA machine innovation and software combine for a complete package for producing woodworking tools, reducing set-up times 

By Simon Richardson, Product Manager
ANCA is well known for offering standard and special custom solutions for our customers. When ANCA designs a custom solution, we give our customers tailored and diverse options with shorter set-up times. In an increasingly challenging market, companies grinding tools are always looking at innovative products and diversifying into different sectors using existing or new machinery.

Woodworking BladeANCA recently developed a new product which provides more flexibility and capability while enhancing the FX machine range. The product is a tooling system used on FX5 and FX7 machines which offers the ability to easily interchange between woodworking profile blades and cylindrical (shank) tools.

This means companies grinding woodworking tools can grind blade profiles and then quickly change to cylindrical shank tools, such as compression routers. In addition, companies focusing predominantly on engineering tools can consider adding woodworking blade profiles to their product portfolio.

This tooling system comes as a package. The package includes a workholding adaptor (blade chuck) to hold flat profile blades and a blade gripper head fitted to the robot loader to load woodworking blades or cylindrical tools without any mechanical changes. This means the robot head does not need to be changed. A blade gripper is used to load and unload blades and gripper fingers for loading cylindrical tools. Optional pallets are available for both blades and shank tools.

The blade chuck works with a pull stud clamping mechanism. Switching between the blade chuck and standard collet adaptor (for cylindrical tools) is done in minutes. Automatic loading and grinding of blade profiles with a smallest size of 20 x 20mm (0.78”) and largest size of 80 (3.14”) x 30mm (1.18”) is possible. This system is also retrofittable to existing FX5 and FX7 machines.

The blade chuck work holding has an adjustable insertion depth between 8 (5/16”) and 28mm (1.10”). The chuck can accommodate blades on or between 0.5 (0.019”) to 4mm (0.15”) thick using different size datum blocks. When manual loading, the chuck can hold blades up to 120mm (4.72”) long. Blades with a bevelled edge can also be supported. An air blast operates during the clamping and unclamping cycles to ensure the chuck is free of any contaminants. Digitizing of the top, side and bottom of the blade along with notches or datum features is possible. The chuck can also rotate for blades with an undercut feature, so the profile can be ground normal to the blade surface.

In addition to the tooling system for blades, ANCA has a dedicated software package for grinding varied and multiple blade profiles. The user-friendly software enables quick programming and short set-up times. The user can easily define the workholding, blank and profile or import a DXF. The blades themselves are mounted into tools used on different woodworking machinery for cutting profiles into solid wood furniture and components such as skirting boards and architraves.

When grinding blade profiles, the depth of the profile can be quite deep, and a lot of stock needs to be removed. Slice Roughing is a method of removing large amounts of stock from the blade very aggressively, meaning shorter cycle times. Slice Roughing repeatedly plunges the roughing wheel downwards into the blade from the top of the blank to the finish stock amount specified by the user. When grinding blade profiles with ANCA software, it’s possible to control the wheel pivot and relief angles along the profile which is important for blade grinding. This flexible tooling system combined with blade software, offers a complete package for producing woodworking tools.

Simon Richardson is one of ANCA’s Product Managers, looking after the technical development and commercialization of a range of machines and technology. Simon has 25 years of experience in the grinding industry, building an extensive understanding of market needs, trends and opportunities. Simon uses his intimate knowledge of ANCA products and grinding in general to offer the industry and customers a range of insights, tips and expertise to enable everyone’s ongoing success.  A well-known figure amongst grinders, Simon joined ANCA in 2003 in the UK as a Sales Manager before emigrating to Australia in 2007.

For further information, please contact:
Sepideh Zandieh
PR and Communications Manager, ANCA
M: +61 439 316 131

ANCA is a market leading manufacturer of CNC grinding machines. It was founded in 1974 in Melbourne, Australia where the company still has its global headquarters. ANCA has offices in the UK, Germany, China, Thailand, India, Japan, Brazil and the USA as well as a comprehensive network of representatives and agents worldwide.

ANCA CNC grinders are used for manufacturing precision cutting tools and components across a diverse range of competitive industries including cutting tool manufacture, automotive, aerospace, electronics and medical.

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