Contact us today:
(847) 934-4500
tdaro@bernardandcompany.com
Contact us today:
(847) 934-4500
tdaro@bernardandcompany.com
Machine Tool Components at IMTS 2010 – Booth W-2405
Advanced Machine & Engineering Co. (AME) Rockford, IL announces their return to IMTS 2010. As in the past, they will have two booths to showcase their products and services.
Visit Booth W-2405 to learn about precision machine components, featuring:
Visit Booth E-5708, for additional AME products such as:
Our sister company, Hennig, Inc., will have their complete line of products in Booth E-5708 and W-2405.
Visit Booth N-7216 to learn about carbide sawing systems, featuring:
Advanced Machine & Engineering Co., is a manufacturer located in Rockford, IL, serving the Machine Tool Industry with precision components and accessories, including spindle interface components, workholding devices, and, through our sister company, Hennig, machine enclosures, chip removal and filtration systems. The Fluid Power – Safety markets are served with cylinder rod locks and safety catcher devises; and the Production Saw market with our Amsaw carbide saw machines and Speedcut blade products. AME has manufacturing partners and customers around the world and across the U.S. To learn more, visit www.ame.com.
Hennig, Inc. design and produces custom machine protection and chip/coolant management products for state-of-the-art machine tools. Hennig products are designed to protect against corrosion, debris and common workplace contaminants. Manufacturing facilities located in the U.S., Germany, Brazil, India, Japan, China and South Korea. Repair centers are located in Machesney Park, IL; Chandler, OK; Livonia, MI; Blue Ash, OH; Mexico City, Mexico and Saltillo, Mexico. To learn more, visit www.hennigworldwide.com.
For more information, contact:
Tim Waterman
ADVANCED MACHINE & ENGINEERING CO.
2500 Latham St.
Rockford, IL 61103
Phone: 815-316-5277
Fax: 815-962-6483
E-mail: info@ame.com
Connect with AME online: 
Advanced Machine & Engineering Co. (AME) Rockford, IL announces their participation in IMTS 2010. 
Visit the pioneers of carbide sawing systems in North America at Booth N-7216, featuring: Amsaw high-speed production sawing machines for billets, tubes, rails and more Speedcut carbide saw blades.
Amsaw systems are specifically designed for faster cutting speeds, longer tool life and enhanced precision of carbide saw technology. Amsaw systems use carbide-or cermet-tipped blades to provide fast, accurate cutting for ferrous and non-ferrous materials, bars or billets, rails, profiles, pipes and tubes.
AME custom machine services include complete design and build services to go along with Amsaw sawing systems, blades and machine rebuilding services.
Speedcut sells and services saw blades with a variety of styles and tooth configurations. New carbide, cermet and thin-kerf blades are available along with complete in-house facilities for sharpening, re-tipping and repairing older blades. Virtually any size blade can be fully reconditioned, so it’s ready to cut ferrous and non-ferrous materials, bars or billets, rails profiles, pipes and tubes.
Speedcut can build and service blades as large as 80 inches in diameter, so whatever your application, you can make sure your blades are always sharp and ready for the rigors of high-speed, high-volume cutting.
See our other AME and Hennig group products in Booths E-5708 and W-2405.
Advanced Machine & Engineering Co., is a manufacturer located in Rockford, IL, serving the Machine Tool Industry with precision components and accessories, including spindle interface components, workholding devices, and, through our sister company, Hennig, machine enclosures, chip removal and filtration systems. The Fluid Power – Safety markets are served with cylinder rod locks and safety catcher devises; and the Production Saw market with our Amsaw carbide saw machines and Speedcut blade products. AME has manufacturing partners and customers around the world and across the U.S. To learn more, visit www.ame.com.
Hennig, Inc. design and produces custom machine protection and chip/coolant management products for state-of-the-art machine tools. Hennig products are designed to protect against corrosion, debris and common workplace contaminants. Manufacturing facilities located in the U.S., Germany, Brazil, India, Japan, China and South Korea. Repair centers are located in Machesney Park, IL; Chandler, OK; Livonia, MI; Blue Ash, OH; Mexico City, Mexico and Saltillo, Mexico. To learn more, visit www.hennigworldwide.com.
For more information, contact:
Tim Waterman
ADVANCED MACHINE & ENGINEERING CO.
2500 Latham St.
Rockford, IL 61103
Phone: 815-316-5277
Fax: 815-962-6483
E-mail: info@ame.com
Connect with AME online: 
Forest City Gear went green in a number of ways. Here is a picture of their “Zen” bench and sitting area.
In addition to an aggressive recycling program, Forest City has implemented a number of other changes:
Question:
“We’re really rethinking our rep/dealer/distributor force, in this internet age. What are your thoughts?”
Our President’s point-of-view…
Some companies, having actually received orders off their online rfq forms, have stumbled into thinking they no longer need those vital links (no pun at all, believe me) in their sales chain, namely, their reps, dealers, distributors or even their offshore agents. They tell us the age of the internet obviates the need for such personnel and the corresponding cost.
They are just plain wrong.
For numerous reasons, not the least of which are the local representation in a business community by someone who’s known to it AND the corresponding frequency of contact made, you all need these folks fronting your product message. For years, we’ve told our industrial clients that they’re not in the mail order or retail business. That’s as true today, even in the age of instant online purchases and even, I admit, in the age of one client who sold an $88,000 piece of equipment directly from their website to a company they’d never sold previously.
Your front line troops are exactly that, your first line of attack (or sometimes defense, when the internet rumors fly) in the market. Beyond sales contacts, they provide customer assistance in many, often unseen ways. We’ve worked for dozen of electrical clients over the years and there is no industry with a more multi-layered distribution channel to reach the various OEM, contractor and end user segments of that huge market. Quite naturally, the electrical market was one of the first ones we serve where clients began to think they could do quite nicely, eliminating a link in the sales chain. The smart ones have realized it’s not true, as each played and still plays a vital role in product delivery, but even more-so in product conditioning, product persuasion, product positioning and product promotion. Yes, just as their advertising, PR, direct/blast emailings, trade shows and other promotional tactics do, the reps, distributors and wholesalers in the territories each play a role in helping the overall marketing communication effort succeed.
Companies who overlook that fact are just dumb and will likely suffer the consequences of such short-sighted thinking.
The same applies to you capital equipment companies and even you contract manufacturers who might consider eliminating your reps or dealers. “Gee, Tim, we build a lot of custom stuff and our engineers can handle most everything online. We really wonder if those other guys are necessary.” The answer is a resounding YES. It’s a collateral consequence of the internet that MORE companies who once sold locally or regionally can now do business nationwide, even worldwide, owing to the online communication channel. However, along with this broader business base come all those “local” factors that must be taken into account. These might include local electrical codes, shipping restrictions, installation challenges and, on the international scene, currency and other cultural considerations. Having at least some regional representation can be very helpful in this process.
One longtime client of ours devotes an entire page of their catalog to extol the virtues of their reps, detailing the company’s philosophy for their use. Call me, I’ll share it with you, as I’ve handled the client personally for 35 years and wrote that page myself!
-TD
email Tim
Our Director of Social Media’s point-of-view…
The point of social media is to make you and/or your company MORE accessible, not less human. Social media should be used to help give your company and your products life and a personality.
Human connection; having a real person answer questions, solve problems and attend to clients or potential clients needs is still a necessary part of a thriving business.
One should not replace the other, they should work hand-in-hand to support each other.
-Wendy
email Wendy
When the Las Vegas based Cirque de Soleil show, “KA” was looking to maximize motion control and improve the reliability of their stage’s movements, they turned to Siemens. Siemens drives and controls create the automation needed to provide the safety and reliability that is required for a performance of this caliber.
For three years, a Siemens engineering team worked to make this $220 million dollar show and theatre at the Las Vegas MGM Grand spectacular. Visually, the show is like nothing you have ever seen before but reliability, flawless motion and safety was Siemens’ main objective.
The Cirque de Soleil show “KA” requires a 25 x 50 ft section of the floor to rise out of the main portion of the stage. This 6 ft thick, 80 thousand pound
section of the stage provides full motion that rotates 360º and tilts 100º to become a sheer vertical, ultimately lining up perpendicular to the stationary part of the stage… with the performers still on it! I’ll keep my job, thank you. I think Bernard & Company needs to take a field trip to Vegas to see this in person.Check out this video and see how Siemens’ contribution makes this stage show possible.
This article details Siemens’ part in the three year process to get the “KA” stage operating flawlessly.
—–Original Message—–
From: Tim Daro (Bernard & Company)
Sent: Mon 15/02/2010 14:47
To: Jon W (BMW Oracle Racing)
Cc: Fred Young (Forest City Gear); Wendy Young (Forest City Gear); Nicole Zermatten (Bernard & Company); Wendy McCormick (Bernard & Company)
Subject: Congratulations!
We all welcomed the news of your success in winning the Cup.
And the story on Forest City Gear is popping up all over the trade press, here in the States.
Good news, all around!
Thanks for your help, Jon. Enjoy the victory.
Tim
—–Original Message—–
From: Jon W (BMW Oracle Racing)
Sent: Mon 15/02/2010 14:47
To: Tim Daro (Bernard & Company)
Cc: Fred Young (Forest City Gear); Wendy Young (Forest City Gear); Nicole Zermatten (Bernard & Company); Wendy McCormick (Bernard & Company)
Subject: Congratulations!
Hi guys,
I don’t think we could’ve written a better script! The victory will carry the article a bit further for you I’m sure. It was incredible to pick up the America’s Cup last night. I’ve been chasing it for more than 10 years!
Bye for now.
Jon
Check out our press release on FCG and BMW Oracle teaming up.
Go to our Facebook page to see more pictures of the BMW Oracle.
Continue reading
During the last two years, AME’s Speedcut Division has invested in new production and measuring equipment and concentrated heavily on R & D and saw blade innovations to improve the tool life of carbide- and cermet-tipped circular saw blades.
We are very pleased to announce the promotion of Christian Schedler to the Product Manager position at this division.
In his new role, Christian will oversee P&L responsibility for the division, including its sales, application engineering, product management and project management functions.
Christian’s distinguished career has encompassed R&D, Engineering and Product Manufacturing. He has a broad assembly and service experience on machine tools and knows the market’s needs for productivity improvements. Prior to this promotion, he worked in service as a Global Service Rep for a German machine tool company and as a Designer of carbide saws at Advanced Machine & Engineering. Christian has the experience, energy and judgment necessary to lead the division to continued success, insuring its future growth objectives are achieved.
Advanced Machine & Engineering Co., is a manufacturer located in Rockford, IL, serving the Machine Tool Industry with precision components and accessories, including spindle interface components, workholding devices, and, through our sister company, Hennig, machine enclosures, chip removal and filtration systems. The Fluid Power – Safety markets are served with cylinder rod locks and safety catcher devises; and the Production Saw market with our Amsaw carbide saw machines and Speedcut blade products. AME has manufacturing partners and customers around the world and across the U.S. To learn more, visit www.ame.com.
Hennig, Inc. design and produces custom machine protection and chip/coolant management products for state-of-the-art machine tools. Hennig products are designed to protect against corrosion, debris and common workplace contaminants. Manufacturing facilities located in the U.S., Germany, Brazil, India, Japan, China and South Korea. Repair centers are located in Machesney Park, IL; Chandler, OK; Livonia, MI; Blue Ash, OH; Mexico City, Mexico and Saltillo, Mexico. To learn more, visit www.hennigworldwide.com.
For more information, contact:
Tim Waterman
ADVANCED MACHINE & ENGINEERING CO.
2500 Latham St.
Rockford, IL 61103
Phone: 815-316-5277
Fax: 815-962-6483
E-mail: info@ame.com
Connect with AME online: 
No. 1009 is an electrically-heated, 650ºF (~343ºC) walk-in oven from Grieve, currently used for heat treating large steel spools. Workspace of this unit measures 10’ W x 7’ D x 8’ H. 180 KW are installed in Incoloy-sheathed tubular heating elements, while a 24,500 CFM, 20-HP recirculating blower provides combination airflow to the workload.
This walk-in oven features 5” insulated walls, aluminized steel interior and exterior and a removable top-mounted heat chamber. Behind the oven, a motor operates the vertical lift door with a counter-weight.
In addition, No. 1009 has a 5000 CFM powered forced exhauster and motorized dampers on intake and exhaust for accelerated cooling of the oven.
For more information, please contact:
THE GRIEVE CORPORATION
500 Hart Road
Round Lake, IL 60073-2898
Phone: (847) 546-8225
Fax: (847) 546-9210
Web: www.grievecorp.com
Email: sales@grievecorp.com
Attention: Frank Calabrese, VP
No. 1003 is a gas-fired, 500ºF (~260ºC) walk-in oven from Grieve, currently used for drying molded fiber parts at the customer’s facility. Workspace dimensions in this oven measure 48” W x 48” D x 72” H. 800,000 BTU/HR are installed in a modulating natural gas burner to heat the oven chamber, while a 4200 CFM, 3-HP recirculating blower provides vertical upward airflow from a duct beneath the loading truck to the workload.
This Grieve walk-in oven features 4” thick insulated walls, aluminized steel exterior, Type 304, 2B finish stainless steel interior with continuously welded seams and insulated floor with integral truck wheel guide tracks.
No. 1003 has all safety equipment onboard to process flammable solvents, as required by IRI, FM and National Fire Protection Association Standard 86 for gas-heated equipment, including a 975 CFM powered forced exhauster and purge timer.
Additionally, controls on this Grieve walk-in oven include a digital programming temperature controller, digital shut down timer with audible alarm, fused disconnect switch and 8-point internal thermocouple jack panel wired to the jack panel on the face of the control panel.
For more information, please contact:
THE GRIEVE CORPORATION
500 Hart Road
Round Lake, IL 60073-2898
Phone: (847) 546-8225
Fax: (847) 546-9210
Web: www.grievecorp.com
Email: sales@grievecorp.com
Attention: Frank Calabrese, VP
