(847) 934-4500

Contact us today:

Tag Archives: Trade-shows

Getting More Out of Trade Shows with Geotargeting

ioana benea

By Ioana Benea

Trade shows are a great time for industrial companies to find new business prospects. However, many visitors to the show are busy and have limited time. Therefore, it is important to get as much exposure as possible. At Bernard & Company, we make sure our clients get traffic at trade shows. Geotargeting is one of the newest marketing tools in this digital age.

(more…)

Continue reading

Dynamic Workpiece Handling with Sinumerik Integrate Run MyRobot

Integrated operation, programming, and diagnostics of KUKA robots via the Sinumerik Operate user interface from Siemens

Automation of machine tools will immediately become more flexible: with Sinumerik Integrate Run MyRobot, Siemens Drive Technologies Division and KUKA Roboter GmbH presented a solution for integrated operation, programming, and diagnostics of a KUKA robot in Sinumerik at EMO 2013. For example, in conjunction with the new “Run myRobot” technology, the CNC control Sinumerik 840D sl package can optimally enable KUKA robots to perform handling tasks on machine tools, in particular, loading and unloading of machining cells. Interaction, such as operation, tool retraction, teach-in, and diagnostics of robots, can be performed through just one operator panel with the Sinumerik 840D sl, thus increasing the efficiency and flexibility of the machine tools. Customer can order this technology package with immediate effect from Siemens.

As part of the dynamic automation solution, functions for handling are one hundred percent available at the Sinumerik Operate user interface. The execution of the machine tool and robot program can be tracked and controlled on screen on parallel channels. This gives the operator a quick overview of the current status of the machine tool and robot. The Sinumerik hand-held terminal HT8 and the user interface can be used to “teach” not only machine tool-related setup actions but, as part of the same operating philosophy, also the path points and functions of the robot.

Execution of the robot movements, provision of robot safety functions, and other robot-specific functions are still performed by the KUKA robot control KR C4. The Sinumerik 840D sl is connected to the KUKA control via a command interface.

With the mxAutomation function block library from KUKA, the motion sequence of the robot can be programmed completely in the Sinumerik control 840D sl. In this way, the robot program can be created completely without any knowledge of Step 7, the Siemens tool for PLC programming.

This press release and further press material are available at http://www.siemens.com/press/emo2013

For more information on this story, contact:

Siemens AG, Media Relations
Franz-Ferdinand Friese, phone: +49 911 895 7946
E-mail: franz.friese@siemens.com

KUKA Roboter GmbH, Corporate Communications
Wolfgang Meisen, phone.: +49 821 4533 1981
E-Mail: WolfgangMeisen@kuka-roboter.de

The Siemens Drive Technologies Division (Nuremberg, Germany) is the world’s leading supplier of products, systems, applications, solutions and services for the entire drive train, with electrical and mechanical components (Integrated Drive Systems). Drive Technologies serves all vertical markets in the production and process industries as well as the infrastructure/energy segment. With its products and solutions, the Division fulfills the key requirements of its customers for productivity, energy efficiency, and reliability. For more information, visit http://www.siemens.com/drivetechnologies

The KUKA Roboter GmbH, with its headquarters in Augsburg, is a member of the KUKA Aktiengesellschaft and ranks among the world’s leading suppliers of industrial robots. Core competencies are development, production and sale of industrial robots, controllers and software. The company is the market leader in Germany and Europe and the number three in the world. KUKA Roboter GmbH employs about 3180 people worldwide. In 2012, sales totaled 742,6 million Euro. 25 subsidiaries provide a presence in the major markets of Europe, America and Asia.

Continue reading

Siemens and KUKA Announce Cooperation

Kuka Siemens

Dr. Robert Neuhauser (left) and Manfred Gundel (right) announce Siemens/KUKA cooperation

Siemens and KUKA held a press conference at the EMO Hannover 2013. Manfred Gundel, CEO of the KUKA Roboter GmbH, and Dr. Robert Neuhauser, CEO of the Motion Control Systems (MC) Business Unit of the Siemens Drive Technologies Division, has informed about an enhanced cooperation.

· Joint solutions offered: integrated, operator-friendly loading of machine tools using robots
· Integration of robotics and CNC solutions for machining workpieces with robots
· Strengthening the fundamental idea of integrated production processes
· Development of new applications in lightweight construction

Siemens Drive Technologies Division and KUKA Roboter GmbH have announced comprehensive cooperation at EMO in Hanover. The central pillar of the cooperation is integration of KUKA robots and Siemens CNC solutions for loading machine tools. “With this joint approach, the two companies are strengthening the fundamental idea of integrated production and can, for example, develop new markets by close intermeshing of machine tool tasks and loading tasks,” says Manfred Gundel, CEO of KUKA Roboter GmbH. “The CNC control from Siemens and the robot controls from KUKA are ideal for integrating robot and CNC technology. With this cooperation, we are deepening our many years of cooperation and together advancing intelligent automation solutions as outlined by the Industrie 4.0 project for the benefit of both partners and to expand business,” says Dr. Robert Neuhauser, CEO of Business Unit Motion Control Systems at Siemens.

Highly flexible and fully automated production today demands complete integration of robots into the production flow and into the automation environment. In this area, in particular, applications for robots and machine tools are growing together steadily as a result of new requirements and technological progress. Given these developments, Siemens and KUKA are strengthening their cooperation in automation and industrial robots. The aim is to be better able to serve industries with high automation requirements in loading and machining. With the shared development, customers will have access to new products and solutions that are coordinated optimally over their entire life cycle, from design, to production simulation, to engineering and the production shop level. Moreover, in the long term, the two companies will be including aspects of robot automation in their activities as outlined in the Industrie 4.0 project.

With this close partnership, Siemens and KUKA can offer end customers integrated solutions with a high technological demand and level of maturity and position themselves still better on global markets. At the center of the joint development and the closely meshed marketing activities is seamless, operator-friendly integration of the robot for loading the machine tool. The companies will also develop scalable, integrated solutions for machining workpieces with robots, especially for lightweight construction. In this field, in particular, new materials such as composites require innovative machining concepts that the two companies will be intensively advancing as part of the cooperation.

KUKA will provide robot systems that make use of proven solutions in the field of CNC with Sinumerik from Siemens for integration with machine tools. The standard implementation of the concept includes loading by a KUKA robot, which is integrated in Sinumerik. A scaled offer is also planned ranging from a robot with additional CNC machining functionality to a robot as a pure CNC machining unit. Here, too, the aim is complete integration of the robot into the PLM processes.

At EMO 2011, both partners have already presented the integration of the robot into the Sinumerik user interface as an application, for programming, teach-in, and diagnostics. The next step will now be the connection to CNC tasks.

Click here to view the slide presentation from the press conference.

For more information on the story above, contact:

Siemens AG, Media Relations
Franz-Ferdinand Friese, phone: +49 911 895 7946
E-mail: franz.friese@siemens.com

KUKA Roboter GmbH, Corporate Communications
Wolfgang Meisen, phone.: +49 821 4533 1981
E-Mail: WolfgangMeisen@kuka-roboter.de

The Siemens Drive Technologies Division (Nuremberg, Germany) is the world’s leading supplier of products, systems, applications, solutions and services for the entire drive train, with electrical and mechanical components (Integrated Drive Systems). Drive Technologies serves all vertical markets in the production and process industries as well as the infrastructure/energy segment. With its products and solutions, the Division fulfills the key requirements of its customers for productivity, energy efficiency, and reliability. For more information, visit http://www.siemens.com/drivetechnologies

The KUKA Roboter GmbH, with its headquarters in Augsburg, is a member of the KUKA Aktiengesellschaft and ranks among the world’s leading suppliers of industrial robots. Core competencies are development, production and sale of industrial robots, controllers and software. The company is the market leader in Germany and Europe and the number three in the world. KUKA Roboter GmbH employs about 3180 people worldwide. In 2012, sales totaled 742,6 million Euro. 25 subsidiaries provide a presence in the major markets of Europe, America and Asia.

Continue reading

Do You Leave Your Presentations Unattended?

I had a speaking engagement today where I spoke about Social Media to a Human Resource association.  I was discussing how Twitter, blogging and YouTube work best when they go hand-in-hand with each other.  This topic came up here at work recently and this is how I put it into perspective:

When you develop a great video presentation and bring it to a trade-show or conference, you don’t just set it up on a table and leave it playing in a loop all by itself.  You don’t just start the presentation and leave it unattended do you?  Instead, you are there ready to greet people who show any interest in the presentation you are running.  You are there to answer questions, make conversation and interact with others. As we all know, this is called networking.  Likewise social media, when used correctly establishes this same type of interaction.  Videos on YouTube need to be associated with a website, or a blog where someone interested can go and interact and ask questions.  Once a connection is made and a conversation is started, it is just like you are standing together at the  trade-show, or in the conference room.  Here, in the discussion that evolves, whether it be virtual or in person, you will decide whether continuing a business relationship or not is in your best interest.  So in both scenarios (virtual or in person) the same objective is being met.

Likewise, it’s important that once you post something on YouTube you have methods in place to draw traffic to the video.  This is where your website, Facebook, Twitter and blog will play their part in this dance of getting your online presence noticed.  Social Media needs to work together and be in harmony with each other.  Working together is the key to the success of your social media campaign as well as your overall marketing plan.

We have a client who posts videos on YouTube, at the end of their Print Ads in the trade magazines we print: “see our videos on YouTube”… how is that for the evolution of the ad/PR world?  We now have our traditional print ads referring potential clients (and anyone else who is interested) to our client’s online presence.  At least for right now, it seems you can’t effectively have one without the other.

-Wendy

Continue reading