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FABTECH 2019 Wrap-Up

Last week, we attended Fabtech in Chicago where four of our clients exhibited. All four had a successful time at the show, which ran from Monday to Thursday. There were over 48,000 attendees during the four days.

Exact Metrology featured their new hot product, the GOM CT Scanner, which provides 3D data of internal and external component geometries in exceptionally high resolution. The Leica Absolute Scanner and Absolute Tracker were also featured in the booth as was the Hexagon Absolute Arm. Exact experts spoke with attendees about their onsite scanning and measurement services including 3D scanning, reverse engineering and CT scanning. Exact offers testing, including onsite, plus equipment sales to the fab industries and others.

Schuler, a press manufacturer, attracted visitors to their booth with a hydroformed Harley Davidson motorcycle frame on display. Hot topics included IIOT solutions, automated smart presses, hydroforming and metal stamping applications and press lines for lightweight materials.

Siemens displayed their new SINUMERIK Motion Controller (MC), which is the perfect platform for the fabrication industry in regards to laser cutting, water jetting, plasma cutting plus wood routing and stone cutting. The booth also featured the SINUMERIK 840D sl CNC and a SIMATIC PLC for various motion control requirements in the fab industry. Other topics included Mindsphere, digital twins and additive manufacturing.

Suhner had an eye-catching display complete with sparks flying, which showcased ROBOT tools grinding, polishing, tube polishing and filing. On display, Suhner had two files, a narrow and a broad belt grinder. They also had air spindles and an electro spindle. The booth also featured the MONOmaster drill unit made in Switzerland and the ECONOmaster made in Rome, GA. Among those machine tools were POLYdrills which are multi head drills that perform anywhere from 2 to 32 drilling applications at one time and deep hole drills that can drill from 200 millimeters to 500 millimeters and 800 millimeters. Suhner also provides the industry a full range of abrasive hand tools and pads.

All booths were crowded with considerable traffic over the course of the show. Another successful Fabtech in Chicago! See you in Vegas next year!

-Maureen Lepke, Social Media Director

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Getting More Out of Trade Shows with Geotargeting

Trade shows are a great time for industrial companies to find new business prospects. However, many visitors to the show are busy and have limited time. Therefore, it is important to get as much exposure as possible. At Bernard & Company, we make sure our clients get traffic at trade shows. Geotargeting is one of the newest marketing tools in this digital age.

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Another IMTS, but with BIG DIFFERENCES

As Industry 4.0 continues to make its mark on every industry in which we work for our industrial client base, no show better represents the sea change brought to the market better than IMTS, upcoming in a month.

The “digital factory”  and “big data” and “industrial internet of things” and other buzzwords are perceived quite differently by each market we serve, which is why marketers must be cognizant of the landscape in their particular industry, when addressing this issue.  Those concepts hit the ears of automotive, aerospace, medical, EOEM, forge and foundry people in radically different ways.  Learn where your market is today on the subject.  For a quick summary, call me!

I can remember the 1970s, when our injection molding machine client’s president instructed me not to use the world “electronic” in an ad, as he feared it would scare off his customers and prospects, as that industry was largely curing parts with glorified egg timers.  Today, that client’s machines are leading the charge in the generation, capture and cloud-based management of all production values and machine kinematics.  And we’ve been privileged to journey that path with them.
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Retargeted Advertising: The Way of the Future…and Now!

Most web users (which is most people), should be well aware of retargeted ads. Even if you don’t realize why or how they work, you’ve probably noticed suspiciously interesting ads following you from site to site. You may be asking, “how do they know what I was just searching, or what I’m interested in? How are they able to follow me?” The question you should be asking is this: “how do I reach my customer base this same way?”

We live in a time that allows us to advertise specifically to customers who have shown a direct interest in your product, whether they had visited your website, made a search inquiry relating to one of your products or searched websites of a similar topic. This technology is here for the taking, so what’s holding you back?

1. Cost is oftentimes a fear when first beginning a retargeting program, but this shouldn’t be the case. Retargeting is one of the most affordable ways to reach your customer, usually costing just a couple bucks for a click on your ad. If you’ve really done a good job of controlling and organizing where and how your ads show, clicks can be under a dollar!
2. Another concern is the initial setup required and time necessary to monitor and adjust the account. While it can be daunting, the process is well worth the time. We’re here to help with this as well, setting up, monitoring, adjusting and providing feedback on how the campaign is working, tweaking things along the way to keep your cost-per-click as low as possible and overall quality of clicks as high as possible.
3. Finally, you’ll always hear the concern that retargeting is just “too creepy and invasive.” New technology will always be looked at this way – you can bet that the invention of the telephone elicited a similar response – but people adjust and become comfortable with everything over time. In fact, users stay interested in retargeted ads twice as long as a regular online ad, and for good reason – they’re ads that the user has already shown interest in ahead of time! Retargeting isn’t going anywhere and will only increase in popularity over time. Now is the time to take advantage of your competitors who are not using this service!

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Two-Compartment 850°F Universal Oven for Heat Treating

No. 979 is a 850ºF (454ºC), electrically-heated, universal style oven from Grieve, currently used for various machine shop heat treating operations at the customer’s facility. Workspace dimensions of this oven measure 36” W x 36” D x 36” H in each of the two compartments. 24 kW (12kW per zone) are installed in Incoloy-sheathed tubular elements to heat the dual oven chambers, while a 600 CFM, ½-HP recirculating blower provides front-to-back universal airflow to the workload in each compartment.

This Grieve universal oven features 6” insulated walls, aluminized steel exterior with enamel finish, Type 304 stainless steel interior, double doors, three roller shelves rated for 200 lb. loading, five nickel plated, 100 lb. capacity shelves in the top chamber, three nickel plated, 100 lb. capacity shelves in the bottom chamber and an integral leg stand.

No. 979 controls include a digital indicating temperature controller for each compartment, recirculating blower airflow safety switches, a 10” diameter circular chart recorder for each compartment to record part temperature and manual reset excess temperature controllers with separate contactors.

For more information, please contact:

THE GRIEVE CORPORATION
500 Hart Road
Round Lake, IL  60073-2898
Phone:  (847) 546-8225
Fax:  (847) 546-9210
Web:  www.grievecorp.com
Email:  sales@grievecorp.com
Attention:  Frank Calabrese, VP

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