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Client – Tenaxol

Tenaxol invented polymer quenchants for the commercial heat treating industry, one we’ve served for 40 years, as we handle the global leader in industrial ovens and furnaces, Grieve. Tenaxol’s owners allowed our agency total freedom in design and the creative department spun off the technology in ironic contrast to one of the earliest “heat treating and quenching” applications, namely the hardening of weapons. Very “powerful” ad that conveyed the message to a market stuck on ancient technology of water and oil quenching.