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Client – Forest City Gear

An example of the great creativity at B&C…gearmaking client is in the Rockford, IL area and played off the nickname “Forest City” for their company moniker.

Our Creative Director took the idea and fashioned an entire forest out of their products!

Who wouldn’t read this ad, as it combines great visual, technical enticement (jargon of our world) and engaging copywriting, plus a call to action…all the elements of a great ad!