Print Advertisement

Client – Chemcoaters

The client is a leading and “green” coil coater in Gary, home to the American steel industry. They routinely clean coils of steel and wanted a “loss leader” program developed, thus the specific pricing in the message, a very bold move, if you know the steel biz.

This ad has resulted in a steady string of trucks at Chemcoaters, plus generated other coatings business for our client.