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Optimization of the Shooting and Curing Process for a Complex Core

Figure 1. First Core Blowing Test. The bottom of the core collapsed due to a lack of strength.

Figure 1. First Core Blowing Test. The bottom of the core collapsed due to a lack of strength.

Brazilian steel giant Usiminas recently introduced the new foundry core making simulation software MAGMASOFT® as part of their strategy to establish robust designs and processes for their core production line. The first project on which this software was utilized was already in progress at that time.

The main goal was to optimize the process conditions for the existing tooling layout. This core, called the thin waist core, represents some of the biggest challenges for Usiminas core production: its length (920 mm), substantial changes in the sand flow direction during blowing, the need to fill certain parts of the core through counter-flow and big variations in the cross section within the core.

First trials showed problems with the process, which led to a complete collapse of the lower part of the core. The core blowing and curing steps for the PU coldbox process were analyzed, making it possible to draw preliminary conclusions regarding the existing defects.

Figure 2. Curing Gas Concentration. The curing gas does not penetrate into the core to the same extent everywhere.

Figure 2. Curing Gas Concentration. The curing gas does not penetrate into the core to the same extent everywhere.

The lack of core strength was related to a poor curing process. The first simulation (Figure 2) already showed that the problematic regions experienced only very low curing gas concentrations during gassing, which was the root cause for the failure.

On the production line, various process conditions such as the curing and purging times and gassing pressure were changed. These attempts provided better results (Figure 3). However, a perfect core could still not be produced. The further analysis with MAGMASOFT® focused on the evaluation of the local concentration of adsorbed curing gas, as it shows the regions where the catalyzing gassing agent cannot activate the chemical reaction. This result clearly demonstrated that only a very small quantity of catalyst was available for accelerating curing in the defect regions (Figure 3).

Figure 3. Core Blown with new parameters in comparison with the local concentration of adsorbed curing gas. The problematic area corresponds exactly with low concentrations in the simulation.

Figure 3. Core Blown with new parameters in comparison with the local concentration of adsorbed curing gas. The problematic area corresponds exactly with low concentrations in the simulation.

Evaluating simulated curves for the gas mass flow through the vents made it clear that the catalyzing gas was not reaching the critical area. The open venting cross section of the top and central vents was allowing the gas to escape before it reached the bottom of the core.

Instead of making costly modifications to the core box, Usiminas determined that a possible – and simple – solution was to close some vents in the top and center regions, in order to increase the gas concentration in the bottom. However, it was clear that these changes obviously would also influence the core blowing step.

The optimization led to a considerable increase of the curing gas concentration in the lower regions of the core (~36%) (Figure 4). Also, the amount of adsorbed curing gas increased in comparison to the original project. Applying these modifications, Usiminas produced another core, which did not show any gassing defects. Since the venting area was reduced, some filling defects were present, as expected.

Figure 4. Total gas mass flow through the lower vents. The change in mass flow becomes clear. Removing some of the upper and middle vents resulted in a 36% increase in the gas escaping through the lower vents.

Figure 4. Total gas mass flow through the lower vents. The change in mass flow becomes clear. Removing some of the upper and middle vents resulted in a 36% increase in the gas escaping through the lower vents.

Having solved the curing related defects, a further core blowing analysis was carried out. The simulation results showed a very good match between the real defects and areas of low packing density. The flow animation also showed that the problems occurred because these areas had to be filled by a counter flow of the sand (Figure 5).

Another characteristic of the defects was that they all occurred next to the parting line of the core box.  Some of the defects showed a smooth surface, indicating that the sand had been removed by a strong air flow. The core blowing simulation results supported the Usiminas conclusion that an improper sealing of the tool was the root cause for these defects. Air could escape with high speed through the parting lines, resulting in the defect formation.

This hypothesis was tested using a silicone rubber band to obtain an improved sealing of the relevant areas of the tool. With this modification, a new core was produced which was absolutely free of any defects.

About software for casting process simulation

Casting process simulation software considers the complete casting process including mold filling, solidification and cooling, and also provides the quantitative prediction of mechanical properties, thermally induced casting stresses and the distortion of cast components. Simulation accurately describes a cast component’s quality upfront before production starts, thus the casting layout can be designed with respect to the required component properties. This results in a reduction in pre-production sampling, but also the precise layout of the complete casting system leads to energy, material and tooling savings for the foundry.

The range of application of MAGMA solutions comprises all cast alloys, from cast iron to aluminum sand casting, permanent mold and die casting up to large steel castings. The software supports the user in component design, the determination of melting practice and casting methodology through to mold making, heat treatment and finishing. This saves costs consequently along the entire casting manufacturing line.

During the last 10 years, the use of casting process simulation has become a valuable business asset for many foundries worldwide. MAGMA5 constantly expands the capabilities of casting process simulation and will further accelerate the acceptance of this technology, in the future.

About Usiminas

With 50 years of operation, Usiminas is the leader in the Brazilian flat steel market and one of the largest steel companies in Latin America. It has a nominal capacity of 9.5 million tons of steel per year. Usiminas Mecânica is a leading provider of capital goods and services to the steel, railway, mining, automotive, energy, petrochemical, marine and infrastructure industries in Brazil. With recent substantial investments, the foundry of Usiminas Mecânica has become one of the largest manufacturers of both small and large steel castings in the country. The yearly production capacity is 30,000 tons, representing about 10% of the projected production in Brazil.

About MAGMA

MAGMA offers comprehensive solutions to the metal casting industry, casting buyers and casting designers worldwide. The MAGMA product and service portfolio includes the powerful modular simulation software MAGMASOFT®,with the newest release MAGMA5, as well as engineering services for casting design and optimization.

Today, MAGMASOFT® is used throughout the metal casting industry, especially for the optimization of cast components in automotive and heavy industry applications.

MAGMA Giessereitechnologie GmbH was founded in 1988 and is headquartered in Aachen, Germany. A global presence and support are guaranteed by offices and subsidiaries in the USA, Singapore, Brazil, Korea, Turkey, India and China. Additionally, more than 30 qualified partners represent MAGMA around the world.

For more information on this release, please contact:

Christof Heisser
President
MAGMA Foundry Technologies, Inc.
10 N. Martingale Road, Suite 425
Schaumburg, IL 60173
Phone: 847-969-1001 ext. 225
Email: cheisser@magmasoft.com
Web: www.magmasoft.com

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MAGMA5 5.2: Latest Release of MAGMA’s Casting Process Simulation Software Now Available

Schaumburg, Illinois (Chicago) –  With MAGMA5 5.2, MAGMA Foundry Technologies has recently released the latest version of its leading casting process simulation software with significant new and improved functionality. More than 160 improvements were implemented for the user in this new release of version 5.2.   The main focus of the development efforts was on increasing the efficiency in evaluating simulation results.

MAGMA5 5.2 now allows the direct comparison of up to four different project versions in the result perspective. Filling, solidification and stress results can be animated in a synchronized mode. A special highlight is the option to display the geometry and all MAGMA5 results in 3D stereo, using shutter or red/cyan 3D glasses and to store them as 3D images or movies. Various new tools facilitate a standardized result evaluation. 

New result criteria allow for a more effective evaluation of metal cooling and critical metal speeds during filling. The progress of feeding and porosity formation can be monitored and displayed continuously during the entire solidification process. A new criterion to predict cold cracks allows the user to find stress-related casting quality problems more quickly.

The implementation of user results further offers a powerful tool to compile user-specific criteria based on any MAGMA5 results. User results can easily be defined and created automatically during a simulation or subsequently in the result perspective.

Die casting users will appreciate an improved visualization of the process time line and extended consideration of the heat transfer conditions between die casting and die as a function of the local feeding conditions. Additionally, the MAGMAhpdc module now supports the assessment of the real casting temperature as a function of the current shot sleeve conditions.

All users will benefit from the new “resume point” capability, which allows flexibility in re-starting the simulation with modified die casting process conditions, based on the previous or next-to-last casting cycle. Sand casting processes can be resumed with different conditions at the end of any process stage. The automatic enmeshment of complex geometries is now further simplified by new enmeshment criteria and procedures.

Stress simulation results can be prepared for faster post-processing. For the quantitative assessment of casting distortion in the measurement perspective, it is now possible to compare the virtual measurement with the real part geometry.

Finally, with MAGMA5 5.2, a new database of riser sleeves, which was generated by ASK Chemicals, is now available.

 

About MAGMA

 

MAGMA offers comprehensive solutions to the metal casting industry, casting buyers and casting designers worldwide. MAGMA’s product and service portfolio includes the powerful, modular simulation software MAGMASOFT®,with the newest release MAGMA5 as well as engineering services for casting design and optimization.

Today, MAGMASOFT® is used throughout the global metal casting industry, especially for the optimization of cast components in automotive and heavy industry applications.

MAGMA Giessereitechnologie GmbH was founded in 1988 and is headquartered in Aachen, Germany. A global presence and support are guaranteed by offices and subsidiaries in the USA, Singapore, Brazil, Korea, Turkey, India and China. Additionally, more than 30 qualified partners represent MAGMA around the world.

For more information on this release, please contact:

Christof Heisser

President

MAGMA Foundry Technologies, Inc.

10 N. Martingale Road, Suite 425

Schaumburg, IL 60173

Phone 847-969-1001 ext. 225

Email  cheisser@magmasoft.com

Web    www.magmasoft.com

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Dotson Makes It A True Team Effort

Minnesota foundry includes multiple layers from their organization to decide on the right casting process simulation tool

Wide view of Dotson Iron Castings in action

Dotson Iron Castings in Mankato, Minnesota is an iron foundry that melts and pours 100+ tons of ductile iron castings daily, using 20X24 horizontal, high pressure, green sand molding machines. Products include over 3,000 different castings for over 300 customers in a wide range of applications including medical, transportation, agriculture, construction and recreation equipment. The raw casting weights here range from 2 to 50 pounds with typical production quantities ranging from 25 pieces to several thousand.

Dotson prides itself on engineering excellence, providing customers a higher total value with castings designed and produced in a highly automated, quick response foundry and machining facility.

Operating as a foundry for over 130 years, Dotson credits its success to satisfying customer needs by not only managing, but exceeding, their expectations. The goal is to provide customers with quality products in a fast, flexible, cost effective manner.

As a company best practice, Dotson includes its employees in making all important decisions that will impact not only the job of each of the individuals, but the foundry as a whole. Dotson has a program called, “The $10,000 Project.” As the name implies, any purchase made by the foundry of $10,000 or more is done through a detailed process involving the employees who will be most affected by the purchase of the product or equipment being considered.

Any product or project that costs over $10,000 must have a cross-functional group examine all viable options. Members of the group choose what they consider the best product or piece of equipment to help them accomplish their goals.  They then make onsite visits, make comparisons and do cost justifications.  With the information they have gathered, they then make multiple presentations to the group explaining the “what” and the “why” of the product, equipment or service they have chosen for consideration.

John Jaycox, Bradley Wiyninger, Jim Headington and E. Jay Zins discuss MAGMASOFT® at Dotson

When Dotson’s owner Denny Dotson and President /CEO Jean Bye wanted to expand their capabilities in terms of serving customers with solidification solutions, MAGMASOFT®, provided by MAGMA Foundry Technologies (Schaumburg, IL) was one of the many software packages considered. “We certainly are a foundry that differentiates ourselves on our engineering services and to do that you must have the right tools,” Jean Bye said. “We researched and explored our options for a few years before making the decision to purchase simulation software for the foundry,” Denny Dotson adds.

The $10,000 Project is a lengthy process with the participants sometimes making three or four presentations to support their argument. Deciding on the simulation software that best supported the needs of this foundry took a long time, due to the importance of doing numerous comparisons. When comparing the benefits of all the products being considered, “…it came down to weighing out the factors and deciding which ones would have the greatest impact on the overall foundry operation,” Bye stated.

When the $10,000 Project is complete and a decision has been made, nobody can say they weren’t onboard. “They might not have gotten their way,” Bye notes, “but they certainly understand all the reasons why the decision was made, because it was well thought out by the entire group.”

Dotson saw the addition of simulation software as more then just an engineering tool; rather it represented a smart business tool specifically designed to improve yield as well as positively impact sales. There was a lot to consider in the justification process beyond the product’s capabilities. Ease of use, speed of use, accuracy of results, presentation of these results, reputation of the provider’s company, customer care, quick response time from company representatives when there was a question or assistance was needed, as well as which company Dotson felt was more technologically advanced with new innovations. In addition, a significant benefit Dotson saw with simulation was the ability to identify jobs that would require some type of stress relief before actually making the tool or gating system. “It’s much more difficult to go back to the customer after the fact and tell them this is your cost, than it is before you cut the tool. There are always options before anything is created,” Engineering Process Manager Jim Headington points out.

“Moving from opinion or educated guess to a factual report supporting changes has made it quicker and easier to communicate the need for making changes with our customers,” adds Jay Zins, Control Manager at Dotson.

Live shot of Dotson in action

When discussing the impact simulating the process has on time to first quality part, Headington explains, “Time isn’t always the most important issue at hand. Cost and the integrity of the tool by the time you’re done with it are the real keys. When you find yourself adding material to a production tool, it’s never a good thing. Once you scab on that material, no matter how you put it on, you’ve really jeopardized the integrity of the tool. This is all now done virtually, instead of through trial and error.”

On one recent customer project, Dotson ran approximately 30 virtual iterations on a particular part. Not only did having the ability to simulate the entire molding process save a significant amount of time, being able to run a large number of iterations also helped them be sure that the quality of the part was not compromised. “Once in a while, on projects like this, we do 30 simulated iterations, simply because we now can,” Josh Jaycox, Quality Assurance Engineer adds.

While all new jobs at Dotson are run through MAGMASOFT®, retro jobs, especially the high yield jobs, are also now simulated. A significant part of the justification process was improving yield. When considering yield improvements, Dotson recognizes that the improvement in the first year will normally be significant, as they hadn’t run simulation before, whereas moving forward, improving yield would be less significant, as all new jobs are now run through the simulation and, as a result, are more efficient from the very beginning. “Running the software on a casting will also help us see that it may be possible to make a riser smaller, this will help in de-gating and reduce grinding time.” Jaycox said.

Sales and Marketing Manager Matt Schindle adds, “The benefit to the customer is that they know we are not going to build a tool, we are not going to spend a dollar of their money, until we have done the solidification on it. It gives us more credibility and it gives the customer reassurance.”

“It’s almost like having a third party in the room giving our observations credibility,” Bye adds.

Furnace at Dotson Iron Castings

Seeing the importance of being sure their foundry and their engineers have the tools to be the best they can be, Dotson found the addition of MAGMASOFT® to be a natural next step. When considering the in-depth justification process and the criteria involved in bringing a new product or tool into the foundry, they learned their decision regarding process simulation to be a great benefit to the company overall.  Dotson realizes customers now expect and rely on the fact that their parts are run through this virtual process with the end result being the highest quality castings possible.

Choosing MAGMASOFT®, Dotson believes all their performance and value criteria were met and, in many cases, even exceeded. MAGMA’s reputation in the world foundry market and their customer care program, as well as the added benefits of their training programs and annual user group meetings, help Dotson feel more confident in their partnership with MAGMA, according to Jaycox and Headington.

For more information on this story, please contact:

Christof Heisser

President

MAGMA Foundry Technologies, Inc.
10 N. Martingale Road, Suite 425
Schaumburg, IL 60173
Phone 847-969-1001 ext. 225
Email  cheisser@magmasoft.com
Web   www.magmasoft.com

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MAGMA Announces Two Certified User Achievements

Premier Aluminum and Hodge Foundry techs receive the highest level of simulation software competency designations from foundry market leader

Premier – Jason Lythjohan of Premier Aluminum in Racine, Wisconsin receives his MAGMA certification.

Schaumburg, IL – MAGMA Foundry Technologies Inc. has been a provider of proprietary casting process simulation software, MAGMASOFT®, for over 20 years.  More than simply providing software, MAGMA also shares its engineering expertise through its contract service group and comprehensive training programs. This extensive training program comprises several intensive course levels, where the users gain knowledge to better utilize the software from a functional standpoint, plus insights on practical approaches to applying the technology to their metalcasting process.

Currently, the highest achievable training level is the Certified MAGMASOFT® User.  There is a set of specific criteria the user must meet to be eligible to participate in the program and a list of objectives that must be met to receive the certification from Magma.

There are many benefits to completing the certification program, which aid not only the software user, but also the user’s organization and its casting customers.

Some of the key benefits include:

Hodge Foundry – Ian McNally from Hodge Foundry in Greenville, Pennsylvania receives his MAGMA certification.

  • Improved efficiency and more effective utilization of the software for speed to solution
  • Improved result interpretation and knowledge of root cause analysis
  • Gaining a greater understanding of how simulation applies to their organization and customer base in the areas of design, process, quality and overall costs
  • Enhanced communication internally and with their customers to reduce costs associated with program launches and casting quality
  • Establishing a mark of excellence that sets their organization apart from the competition, including those who already have MAGMASOFT®

In 2011, two successful users achieved the MAGMA Certification, namely, Jason Lythjohan from Premier Aluminum, LLC and Ian McNally from Hodge Foundry.

Premier Aluminum has opened a technology center for its customers and potential customers to come in and use MAGMASOFT® Simulation Software for the design and engineering of their castings.

Premier Aluminum, located in Racine, Wisconsin and part of Ligon Industries LLC, is an ISO 9001-2008 certified permanent mold aluminum casting and machining shop.  Premier has a reputation for partnering with its customers to find flexible and cost-effective solutions to a variety of product problems.

Hodge Foundry, founded in 1876 and located in Greenville, Pennsylvania, is an internationally-recognized specialty engineering foundry that manufactures high quality complex gray and ductile iron castings.

For more information on this release, please contact:

Christof Heisser

President

MAGMA Foundry Technologies, Inc. 10 N. Martingale Road, Suite 425 Schaumburg, IL 60173

Phone +1 847-969-1001 ext. 225 Email: cheisser@magmasoft.com Web: www.magmasoft.com

 Agency contact for MAGMA:

Wendy McCormick

Bernard & Company, Palatine, Illinois (Chicago) USA +1 847 934 4500 wendy@bernardandcompany.com

www.bernardandcompany.com

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Continental communicates with its subcontractors through MAGMASOFT®

Casting process simulation to automotive industry standards

Continental is one of the five biggest international automotive suppliers worldwide. The two group sectors, Automotive and Rubber, provide a range of products addressed to automotive trends in the areas of safety, environment and information. In 2009, the 143,000 employees in six divisions generated sales of approximately 20 billion euros (~$28B).

Cast components can be found throughout engine, brake system, body and interior components. For this reason, Continental, with its three automotive divisions, is one of the world’s largest consumers of castings. Continental does not produce the castings itself, but instead buys these parts in large quantities from outside vendors. In view of the great importance of these components in its products and systems, the Automotive Group devotes a great deal of attention to its cooperation with foundries. For Continental, it is vital that all suppliers reliably meet their quality standards and can guarantee secure processes. If production lines come to a standstill at Continental – or worse, at Continental’s customers – losses can quickly run into the millions.

 As a direct supplier to carmakers, Continental is in a sandwich position. The company must guarantee product and process quality to its customers and pass on these requirements to its own suppliers. Consequently, continuous audits of partners are used to assure a constant, sustainable productivity and to ensure the use of the most competitive technologies. The same applies to requirements for product and service quality, which must be highly cost effective, as well as comply with project deadlines.

 

Casting simulation as foundry selection criterion

When it comes to the quality of purchased castings, Mustafa Ata, Senior Expert Casting Quality, is in demand in Continental’s Automotive Group. He audits the foundries which supply Continental worldwide. “The quality requirements for castings, which are for the most part installed in safety-relevant areas of cars, are extremely high. The prevailing international standards are supplemented by internal group standards, e.g. with regard to service life, material strength, metallurgical properties (microstructure), machinability of the components and optical appearance,” Mustafa Ata said when describing what he expects from foundries.

From Continental’s point of view, a reliable compliance with this performance catalog cannot be achieved without the foundries using the latest casting technology and tools. In the case of safety components, the group requires its suppliers to use software for casting process simulation, to check the casting process and analyze the results with Continental before production starts. Continental also requires that their foundries be in a position to optimize the process if necessary.

 “Simulation is anchored as an important part of supplier communication. This means that in every casting project, product realization is supported from the very beginning by numerical simulation. We expect our suppliers to possess a simulation tool,” Ata noted, leaving no doubt in this regard.

 

From design to production – but not without simulation

 The casting development process begins at Continental. The design department designs the casting according to the automotive manufacturer’s requirements. The 3D data produced goes to selected foundries to enable the latter to simulate the casting process with suitable software. The simulation checks various factors that are critical for casting quality simultaneously.

 First, the simulation can determine whether the casting was designed in a casting-appropriate manner or whether the design department, in cooperation with the suppliers (simultaneous engineering), needs to readjust the design to permit standard-compliant parts to be reliably produced in a cost-effective casting process. Second, the simulation results can reveal whether, under the specific production conditions of the foundry, a stable, economical process can be established or whether changes need to be carried out.

 

Simulation result: production and delivery security

 As its final result, the simulation provides Ata with the certainty that the foundry can reliably produce and deliver a casting that meets the requirements at optimal costs. Without casting process simulation, such security could only be achieved with multiple casting trials and machining, at costs and project times that are no longer competitive in the automotive industry.

Simulation with MAGMASOFT® welcomed

In general terms, Continental allows its suppliers to choose which software they use for casting process simulation. But, most foundries opt for the MAGMASOFT® software from MAGMA Gießereitechnologie GmbH, which Ata welcomes for various reasons.

 MAGMA is the pioneer in casting process simulation software. As a software developer, more casting engineers work at MAGMA than in many foundries. Because of this, MAGMA is regarded as the worldwide market and technology leader and sets the standard in this field.

The simulation results provided by MAGMASOFT® are extremely realistic.

Empirical checks through real trial castings regularly demonstrate that the results correspond to a large extent with the observable properties of the cast components.

 “Simulation results from MAGMASOFT® are accepted as reliable by all parties involved in the production process. As a result, they form the basis on which designers, foundrymen and users can discuss component quality and process optimization, further developments and modifications,” according to Ata.

 MAGMASOFT® offers solutions for all casting processes and process steps. In doing so, the software covers every possible simulation situation which arises at Continental in the cooperation with foundries. Therefore, the partners do not need to deal with different applications.

 In the foundry, MAGMASOFT® users benefit from the simple operation of the software and the service of the provider, which meet the high demands of the automotive industry.

Continental considering using MAGMASOFT® itself

 Until now, Continental has only required that its vendors utilize casting process simulation software. However, Continental is now considering using  MAGMASOFT® itself. In this way, the design of a component could be checked for casting suitability immediately and the feedback loops shortened further. Simultaneously, communication with Continental’s development partners could be improved even more through the common “language” of simulation results.

About software for casting process simulation

Casting process simulation software considers the complete casting process including mold filling, solidification and cooling, and also provides the quantitative prediction of mechanical properties, thermally induced casting stresses and the distortion of cast components. Simulation accurately describes a cast component’s quality upfront before production starts, thus the casting layout can be designed with respect to the required component properties. This results in a reduction in pre-production sampling, but also the precise layout of the complete casting system leads to energy, material and tooling savings for the foundry.

The range of application of MAGMA solutions comprises all cast alloys, from cast iron to aluminum sand casting, permanent mold and die casting up to large steel castings. The software supports the user in component design, the determination of melting practice and casting methodology through to mold making, heat treatment and finishing. This saves costs consequently along the entire casting manufacturing line.

During the last 10 years, the use of casting process simulation has become a valuable business asset for many foundries. MAGMA5 now expands the capabilities of casting process simulation and will further accelerate the acceptance of this technology.

About MAGMA

MAGMA offers comprehensive solutions to the metal casting industry, casting buyers and casting designers worldwide. The MAGMA product and service portfolio includes the powerful modular simulation software MAGMASOFT®,with the newest release MAGMA5, as well as engineering services for casting design and optimization.

Today, MAGMASOFT® is used throughout the metal casting industry, especially for the optimization of cast components in automotive and heavy industry applications.

MAGMA Giessereitechnologie GmbH was founded in 1988 and is headquartered in Aachen, Germany. A global presence and support are guaranteed by offices and subsidiaries in the USA, Singapore, Brazil, Korea, Turkey, India and China. Additionally, more than 30 qualified partners represent MAGMA around the world.

For more information on this release, please contact:

 Christof Heisser

President

MAGMA Foundry Technologies, Inc.

10 N. Martingale Road, Suite 425

Schaumburg, IL 60173

Phone 847-969-1001 ext. 225

Email            cheisser@magmasoft.com

Web            www.magmasoft.com

Agency contact:

Wendy McCormick

Bernard & Company

847-934-4500

wendy@bernardandcompany.com

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Gab from GIFA

I attended the GIFA foundry trade show in Duesseldorf, Germany recently and wanted to share some thoughts.  Our three clients who exhibited all had great shows and they all sell very high-end equipment or services to the foundry and other industries.  Top quality guys, every one. That’s very encouraging.  Folks were there from every corner of the planet and many were buying, another good sign that the world economy is rebounding.  All three clients sell the world market and I was impressed by the decidedly United Nations feel of their booths.  One client brought their agents, even a Russian translator, to the show, so they could speak EVERYBODY’S language.  It was the Tower of Babel…and this one worked!

In some cases, these have been the hardest hit clients in the down market, because they simply would not sacrifice the quality and performance they build into their machines and software to sell head-to-head against the cheaper competition, a move we applaud always.  Our agency is in exactly that same boat.

Though all relatively new clients, these three companies recently joined the ranks of the world leader in industrial ovens and furnaces (52 years with us), the world leader in rubber/TPE injection molding machines (41 years) and the absolutely best fine/medium pitch gear manufacturer in the solar system (since they have products on Mars at the moment!) at our agency, in business since 1976, though we’ve changed the lineup and the service package a bit, over the years.
See a pattern here?  Quality endures, to be blunt.  There’s more to the story, of course, but that’s a pretty good foundation!

This occurred to me, as I was sitting in a 450-year-old church in Duesseldorf.  Although the church was partially destroyed in WWII, the folks saved the treasures that remained, dug up the old prints and rebuilt an old-looking new church around them.  That fact spoke volumes to me.

Anyhow, the show was terrific and the atmospherics of a 5000-year-old industry (metalcasting) reminded me that, faced with adversity, the very best tactic is to figure out what you do that made you successful in the first place and keep doing it.  And, of course, keep advertising it, sending PR on it and telling the world your success stories.  (OK, that part was a commercial and I think that thought, every hour of every day, even when not walking the banks of the Rhine!)

Tim Daro

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Hunter and Maus Have Successful GIFA Shows

Leading manufacturers of matchplate molding and grinding systems for metalcasters shine in Duesseldorf

 Schaumburg, Illinois (USA)-During the recent GIFA show in Duesseldorf, Germany, both Hunter Automated and its partner Maus reported successful exhibition of their machinery and related equipment.

Sandra Selwan, marketing manager for Maus (Padua, Italy), said the booth traffic was excellent throughout the show and that many current and potential customers visited.  At the booth, Maus displayed its SAM multi-axis grinding system for gate and riser removal on metal castings.  Owing to the offline programming station and rotating worktable, the SAM system from Maus enables cost-effective and high production rates.  Also present at the booth were managing director Roberto Sammartin, sales manager Claudio Cossalter and the new North American sales manager, Carlo Canevese.  Maus markets its machinery and related systems through Hunter Automated in North America and other select regions globally.

Meanwhile, at the Hunter (Schaumburg, Illinois-USA) booth, which was immediately adjacent to the Maus booth, activity was brisk throughout the event.  Hundreds of metalcasters from dozens of countries around the world visited and, in several cases, consummated deals with Hunter, the global leader in matchplate molding systems and mold handling lines for green sand casting.

Working the booth were company president Bill Hunter, sales vp Kevin Purdy, sales manager Dean Martin and most of the global agent network Hunter, as well as representatives from the other manufacturing locations besides Chicago, namely, Brazil and China.  As Purdy noted, “The strategy we’ve employed of manufacturing our machinery around the world, in key market areas for the foundry business, has proven both cost effective and customer-friendly.”  Hunter also partners with Space’ and Versatile, all manufacturers of foundry equipment, in addition to Maus.

During the show, Hunter also inked deals for other representatives in the global foundry market.  Details of these new arrangements will be forthcoming shortly, according to Hunter management.

Also a show highlight at the Hunter booth, they welcomed Ms. Janice Weiner, U.S. Consul General, along with Klaus Jonas, Communications Specialist for the U.S. Department of Commerce and representatives from the Messe Duesseldorf show management team, Eva Rowe and Ryan Klemm.

For more information, please contact:

HUNTER AUTOMATED MACHINERY CORPORATION
2222 Hammond Drive Schaumburg, IL 60196
Phone: (847) 397-5110
Fax: (847) 397-8254
Email: info@hunterfoundry.com
Attention:  Bill Hunter, CEO
Web: www.hunterfoundry.com
Connect with Hunter Foundry online:  yt gplus thomasnet

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