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Tag Archives: Industrial

Are You “Following” the Social Media Movement?

by Maureen Lepke

Over the past few years, social media has become increasingly mainstream in our daily lives. As of September 2017, Facebook has approximately 2.07 billion monthly users according to Facebook Stats. Twitter, on the other hand, had an average of 328 million monthly users as of the first quarter of 2017 as seen in a Forbes article. Lastly, an article from Fortune claims that LinkedIn has 500 million users as of April 2017.

While social media initially rose to popularity with teenagers as the main users, older generations have since adapted to these changing times and have incorporated social media into not only their personal lives but also into their professional lives.

More recently, businesses have realized the immense potential of having a social media presence. No longer is social media solely for interacting with friends and playing games; today, it’s opened the doors to vast possibilities for brand recognition among businesses and consumers.

In the manufacturing and industrial markets, social media can be extremely beneficial as companies in these industries rely on monthly trade publications for advertising and sharing product news with their specific audience in the hopes of generating leads. While this continues to be important to create brand awareness, social media can lend a helping hand. By using social media, a company can easily promote their brand the other 30 days out of the month.

Social media is the perfect outlet to not only promote your brand and share exciting company news but to also share breaking news and relevant topics that pertain to your company’s industry. This allows your business to become a wealthy source of information and lends a great deal of credibility to your company within the industry.

Among those benefits is the added bonus of being able to connect with a very specific, pinpointed target market that is already interested in your industry and therefore will be a possible lead. Communication is key when it comes to any business and marketing strategy. Social media is a medium of communication that lets a business interact with consumers in ways that companies have never been able to before.

The future of social media for businesses looks bright as there are plenty of ways to reach your audience and stay relevant in the minds of the consumers. It’s important to stay up-to-date as social media and technology are constantly changing and improving.

Are you “following” the social media movement? It’s about time! See what social media can do for your company. Reach out to us today for more information or with questions on how social media can have a beneficial impact on your company. We’re here to help increase your brand awareness.

https://newsroom.fb.com/company-info/

https://www.forbes.com/sites/greatspeculations/2017/04/27/twitters-surprising-user-growth-bodes-well-for-2017/#d53a8e02e11c

http://fortune.com/2017/04/24/linkedin-users/

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Tim’s Take on the Industry

WHEN I WAS A BOY…

That’s how one of my favorite high school teachers started out many a lecture. Father Cochran taught me logic at the all-boys Catholic prep school I attended. From him, I learned Aristotle and Aquinas in Greek and Latin, plus all the modern thinking of the day. His opening set the tone, namely, encouraging us to keep all things in perspective and never forget the lessons of our youth, no matter what changed along the way.

My point? In today’s ad agency, we have technologies galore that didn’t exist just 43 years ago, when I was a…fledgling copy boy at my first ad agency, writing display classified ads on a “modern” electric typewriter for the agency that handled the American Grease Stick Company, maker of products such as SqueakEase, DoorEase and LockEase. Thrilling, I can hear you say.

Today, we offer clients social media, website development with full back-end tracking, augmented reality to enhance trade show and online experiences, Google ad word programs that capture people seeking their products and equipment, then put an ad in view online through retargeting with back-end tracking protocols, highly complex interactive blasts and conferencing options for training and press events, plus the very cool (is that still a multi-meaning adjective?) technology of mobile attraction, whereby we put a message from our client on every phone in a zip code or x-mile radius of a trade show venue. People come up to the booth and say “show me,” whereupon I smile knowingly at the client and say, “Told ya it would work!” And it does. Call me and I’ll tell you how. (Actually, one of the young guns here will do that.)

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500°F Electrically Heated Belt Conveyor Oven from Grieve

 

belt conveyor oven currently used for curing sealant on filters at the customer’s facilityNo. 892 is a 500°F (260°C), electrically heated belt conveyor oven from Grieve, currently used for curing sealant on filters at the customer’s facility. Workspace dimensions of this oven measure 18” W x 32” D x 26” H. 36 KW are installed in Nichrome wire heating elements, while a 1500 CFM, 11/2-HP recirculating blower provides vertical downward airflow to the workload.

This Grieve belt conveyor oven has an 18” long open belt loading zone and a 24” long open unloading zone. Features include a 12” long insulated, unheated entrance vestibule, 32” long insulated heat zone with recirculated airflow and 12” long insulated, unheated exit vestibule. Additional features include 12” wide, 1” x 1” stainless steel flat wire conveyor belt with 1/4-HP motor drive, variable from 0.6 to 11.7 inches per minute, 4” insulated walls and aluminized steel interior and exterior. The oven also has an integral leg stand with casters.

Controls on the No. 892 include a digital indicating temperature controller, 10” diameter circular chart recorder and SCR power controller.


For more information, please contact:
THE GRIEVE CORPORATION
500 Hart Road
Round Lake, Illinois 60073-2835
Phone: (847) 546-8225
Fax: (847) 546-9210
Web: www.grievecorp.com
Email: sales@grievecorp.com
Attention: Frank Calabrese.

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500°F Special Cabinet Oven from Grieve

No. 994 is a 500°F (260°C) special cabinet oven from Grieve, currently used for heating the end of long parts at the customer’s facility. Workspace dimensions of this oven are a tapered 10” at front and 20” at rear wide x 20” deep x 21” high.  9KW are installed in Nichrome wire heating elements, while a 600 CFM, ½-HP recirculating blower provides vertical upward airflow to the workload.

This Grieve cabinet oven has 4” insulated walls and an aluminized steel interior and exterior. Features also include safety equipment for handling flammable solvents, including explosion venting door hardware.

Controls on No. 994 include all applicable NEMA 12 electrical standards and a tower light to indicate machine status.


For more information, please contact:
THE GRIEVE CORPORATION
500 Hart Road
Round Lake, Illinois 60073-2835
Phone: (847) 546-8225
Fax: (847) 546-9210
Web: www.grievecorp.com
Email: sales@grievecorp.com
Attention: Frank Calabrese.

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850°F Gas-Heated Cabinet Oven from Grieve

Grieve Gas Heated Cabinet OvenNo. 843 is an 850°F (454°C), gas-heated cabinet oven from Grieve, currently used for curing paint on steel and aluminum test coupons at the customer’s facility. Workspace dimensions of this oven measure 20” W x 20” D x 20” H.  100,000 BTU/HR are installed in a modulating gas burner, while a 600 CFM, ½-HP recirculating blower provides horizontal airflow to the workload.

This Grieve oven has 6” insulated walls, an aluminized steel exterior and Type 430 stainless steel interior. The oven features a 12”wide x 8” high door installed in main door. Additional safety features include those required by IRI, FM and National Fire Protection Association Standard 86 for gas heated equipment, including a 325 CFM, ½-HP powered forced exhauster.

Controls on the No. 843 include a digital indicating temperature controller.


For more information, please contact: THE GRIEVE CORPORATION, 500 Hart Road, Round Lake, Illinois 60073-2835 USA. Phone: (847) 546-8225. Fax: (847) 546-9210. Web: www.grievecorp.com. Email: sales@grievecorp.com. Attention: Frank Calabrese.

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750°F Conveyor Oven from Grieve

Conveyor Oven from GrieveNo. 865 is a 750°F (399°C), three-zone conveyor oven from Grieve, currently used for curing coatings at the customer’s test facility. Workspace dimensions of this oven measure 30” W x 18’ D x 15” H. 90KW (30 KW per zone) are installed in Incoloy sheathed tubular heating elements, while three 1500 CFM, 1-1/2 HP recirculating blowers provide vertical downward airflow to the workload.

This Grieve conveyor oven has a 4’ long open belt loading zone and 4’ long open unloading zone. Features include three 6’ long insulated heat zones with independent recirculated airflow and temperature control, 6” insulated walls and aluminized steel exterior. Type 304, 2B finish stainless steel interior with continuously backwelded seams. Additional features include 24” wide, 1” x 1” 304 stainless steel flat wire conveyor belt with ½ HP motor drive, variable from 0.1 to 2 feet per minute. The oven is sectioned into five pieces for shipping. The oven has safety equipment for handling flammable solvents, including explosion venting door hardware.

Controls on the No. 865 include digital indicating temperature controllers and a 3-pen circular chart recorder.


For more information, please contact: THE GRIEVE CORPORATION, 500 Hart Road, Round Lake, Illinois 60073-2835 USA. Phone: (847) 546-8225. Fax: (847) 546-9210. Web: www.grievecorp.com. Email: sales@grievecorp.com. Attention: Frank Calabrese.

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Siemens Introduces Nema 1 and Ul Type 1 Wall-Mounting Kits for Its G-Series Drive Platform

Low-cost kits allow easy-to-install, direct mounting of G120C Compact and G120 PM240-2 modular drive

Siemens announced today the availability of wall-mounting kits for its Sinamics G120C and G120 PM240-2 modular drives.  These low-cost kits allow easy, fast installation of the drives and conform to NEMA 1 and UL Type 1 standards for interior applications. These wall-mount kits are designed in accordance with UL 61800-5-1 standards for AC drives.

Available in power ranges from ½ to 200 hp and voltages from 230V to 690V, the kits offer streamlined, compact design for use with all drive frame sizes of the corresponding Siemens drive units.  Each kit provides best-in-class space-savings and direct access to the drive-mounted operator panel for simple commissioning, condition monitoring and even troubleshooting.

The new kits accommodate all G120C, PM240-2 and PM240P-2 power modules, control units and operator panels in the Sinamics drive family.  Standardized designs permit efficient side-by-side mounting with minimal clearance, while multiple conduit knockout holes allow separate power, motor, I/O and network cabling.

Seven kits are currently available to fit all drive units from AA to F frame sizes.

Siemens offers seven sizes of NEMA 1/UL Type 1 wall-mounting kits for its popular G120C and PM240-2 modular drives. The kits feature space-savings plus multiple knockouts for separate power, motor, I/O and network cabling.

 


For specific product information, please visit:  www.usa.siemens.com/sinamics-g120

Siemens Digital Factory (DF) offers a comprehensive portfolio of seamlessly integrated hardware, software and technology-based services in order to support manufacturing companies worldwide in enhancing the flexibility and efficiency of their manufacturing processes and reducing the time to market of their products. 

Siemens Corporation is a U.S. subsidiary of Siemens AG, a global powerhouse focusing on the areas of electrification, automation and digitalization. One of the world’s largest producers of energy-efficient, resource-saving technologies, Siemens is a leading supplier of systems for power generation and transmission as well as medical diagnosis. With approximately 351,000 employees in 190 countries, Siemens reported worldwide revenue of $88.1 billion in fiscal 2016. Siemens in the USA reported revenue of $23.7 billion, including $5.4 billion in exports, and employs approximately 50,000 people throughout all 50 states and Puerto Rico.

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A Not-So New Face Adds Value

My name is Ioana and I’ve been a part of the Bernard & Company team for almost three years. My activities as a marketing information specialist help our clients increase their profits and become better-known within their industries.

One of my primary duties is to read magazines for our clients’ PR. Once identified, the appearances are scanned and archived online. When one of our clients meets with us to talk about the results of their PR campaign, they are presented with magazine clippings and online access to PR that appeared both online and in print. This benefits our clients in two ways. First, clients like Grieve and Suhner, who sell their products in many markets, see which magazines are most responsive to their PR. Secondly, it is very helpful for them to see their ROI. Some clients consistently realize ROI in the 15-20:1 range, depending on the quantity of releases, the occasion of success stories, and the breadth of their master media list.  We have clients who sell to very limited markets such as forge, foundry, tire and rubber molding, while others sell power tools, electric motors and industrial heat processing equipment to almost every industry.

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850°F High Temperature Walk-In Oven from Grieve

Grieve Oven 852No. 852 is an 850°F (454°C), high temperature walk-in oven from Grieve, currently used for heat treating and baking varnish at the customer’s facility. Workspace dimensions of this oven measure 60” W x 96” D x 72” H. 120 KW are installed in Incoloy-sheathed tubular heating elements, while a 7800 CFM, 5-HP recirculating blower provides combination airflow to the workload.

This Grieve oven has 8” insulated walls and a 4” insulated floor. Additional features include an aluminized steel interior and exterior and safety equipment for handling flammable solvents, including explosion venting door hardware.

Controls on the No. 852 include a digital indicating temperature controller & manual reset excess temperature controller with separate contactors.


For more information, please contact: THE GRIEVE CORPORATION, 500 Hart Road, Round Lake, Illinois 60073-2835 USA. Phone: (847) 546-8225. Fax: (847) 546-9210. Web: www.grievecorp.com. Email: sales@grievecorp.com. Attention: Frank Calabrese.

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Tim’s Take on the Industry

From time to time…

After 43 years in the agency business, always as a copywriter, I’ve seen many “evolutions” in the agency business.  I started in a world of print, when direct mail was the sizzle product and bingo cards were the “proof of performance” metric…a word we never used, as we said yardstick.  Funny.  New ads and PR took 30-45 days to appear, now we have our PR online in 30 minutes or less.

Today, the emergence of the internet and social media have radically altered the face of industrial marcom, which remains a lap behind the consumer world, but not because our business lacks the talent or foresight to implement the changes in technology.

Rather, the fundamental driver in our business…and yours, as captains of industry…is one that hasn’t changed a bit, over time.  It’s the fact that all 33 of our clients sell to only a small slice of the viewing public.  We have several clients with less than 1000 prospects in all North America, including one who sells tiremaking machinery.  Talk about a limited head count.  At the opposite end, we have a client who sells every market you can name with a piece of discretionary capital equipment, as I call it.  Requires a very different approach.

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