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Our own Tim Daro recently presented at AFS Twin Cities Chapter meeting, The Many Ways to Market Your Foundry, in Minneapolis. The presentation covered different ways that foundries could promote themselves to current and prospective customers.
Topics included “old” methods of advertising (direct mail and trade shows), as well as the new methods of online advertising such as e-blasts, interactive e-brochures, social media such as Twitter, Facebook and especially the targeted LinkedIn groups. Bernard & Company has experience in all these areas, helping industry supplier giants such as Hunter Foundry Machinery and MAGMA, current and past foundry clients, improve their marketing communications.
We’d like to thank Joy Clifford and Josh Jaycox at the AFS Twin Cities Chapter for including us in their line-up and for the cool casting they gifted us!
The American Foundry Society exists “to provide and promote knowledge and services that strengthen the metalcasting industry for the ultimate benefit of its customers and the Society.” The objective of the Twin Cities Chapter are those of the American Foundry Society, namely, “exclusively to advance through research and education the arts and sciences relating to the manufacturing and utilization of metal castings.”Continue reading