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Most web users (which is most people), should be well aware of retargeted ads. Even if you don’t realize why or how they work, you’ve probably noticed suspiciously interesting ads following you from site to site. You may be asking, “how do they know what I was just searching, or what I’m interested in? How are they able to follow me?” The question you should be asking is this: “how do I reach my customer base this same way?”
We live in a time that allows us to advertise specifically to customers who have shown a direct interest in your product, whether they had visited your website, made a search inquiry relating to one of your products or searched websites of a similar topic. This technology is here for the taking, so what’s holding you back?
Retargeted ads can be used in several ways to accomplish various needs. Want to appear at the top of the Google search page when someone types your company’s name, a competitor’s name or a keyword associated with your product? Maybe you’d like to show an ad on any of the millions of participating web pages after the user searches a term? Perhaps you’d like to show your ad only to people within a small radius around a tradeshow (geotargeting)? Retargeting can accomplish any and all of these tasks, and we can do it all for you.
When it comes to brand awareness, it’s hard to beat retargeting. One of our clients enjoyed over 7 million ad views and over 14 thousand ad clicks each month at a budget of under $3,500 a month, which is often less than the price of just one ad in many magazines! Retargeting is a great supplement to traditional print marketing.
It’s time to stop looking at retargeted ads as just an alternative form of advertising. If people are searching you or your product-type on Google, then you could, and should, be benefiting from retargeting. There’s no better time to try it than now.