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Getting More Out of Trade Shows with Geotargeting

ioana benea

By Ioana Benea

Trade shows are a great time for industrial companies to find new business prospects. However, many visitors to the show are busy and have limited time. Therefore, it is important to get as much exposure as possible. At Bernard & Company, we make sure our clients get traffic at trade shows. Geotargeting is one of the newest marketing tools in this digital age.


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Another IMTS, but with BIG DIFFERENCES

As Industry 4.0 continues to make its mark on every industry in which we work for our industrial client base, no show better represents the sea change brought to the market better than IMTS, upcoming in a month.

The “digital factory”  and “big data” and “industrial internet of things” and other buzzwords are perceived quite differently by each market we serve, which is why marketers must be cognizant of the landscape in their particular industry, when addressing this issue.  Those concepts hit the ears of automotive, aerospace, medical, EOEM, forge and foundry people in radically different ways.  Learn where your market is today on the subject.  For a quick summary, call me!

I can remember the 1970s, when our injection molding machine client’s president instructed me not to use the world “electronic” in an ad, as he feared it would scare off his customers and prospects, as that industry was largely curing parts with glorified egg timers.  Today, that client’s machines are leading the charge in the generation, capture and cloud-based management of all production values and machine kinematics.  And we’ve been privileged to journey that path with them.

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Retargeted Advertising: The Way of the Future…and Now!

Most web users (which is most people), should be well aware of retargeted ads. Even if you don’t realize why or how they work, you’ve probably noticed suspiciously interesting ads following you from site to site. You may be asking, “how do they know what I was just searching, or what I’m interested in? How are they able to follow me?” The question you should be asking is this: “how do I reach my customer base this same way?”

We live in a time that allows us to advertise specifically to customers who have shown a direct interest in your product, whether they had visited your website, made a search inquiry relating to one of your products or searched websites of a similar topic. This technology is here for the taking, so what’s holding you back?

  1. Cost is oftentimes a fear when first beginning a retargeting program, but this shouldn’t be the case. Retargeting is one of the most affordable ways to reach your customer, usually costing just a couple bucks for a click on your ad. If you’ve really done a good job of controlling and organizing where and how your ads show, clicks can be under a dollar!
  2. Another concern is the initial setup required and time necessary to monitor and adjust the account. While it can be daunting, the process is well worth the time. We’re here to help with this as well, setting up, monitoring, adjusting and providing feedback on how the campaign is working, tweaking things along the way to keep your cost-per-click as low as possible and overall quality of clicks as high as possible.
  3. Finally, you’ll always hear the concern that retargeting is just “too creepy and invasive.” New technology will always be looked at this way – you can bet that the invention of the telephone elicited a similar response – but people adjust and become comfortable with everything over time. In fact, users stay interested in retargeted ads twice as long as a regular online ad, and for good reason – they’re ads that the user has already shown interest in ahead of time! Retargeting isn’t going anywhere and will only increase in popularity over time. Now is the time to take advantage of your competitors who are not using this service!


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Two-Compartment 850°F Universal Oven for Heat Treating

979 for heat treating | Grieve Corp

979 for heat treating

No. 979 is a 850ºF (454ºC), electrically-heated, universal style oven from Grieve, currently used for various machine shop heat treating operations at the customer’s facility. Workspace dimensions of this oven measure 36” W x 36” D x 36” H in each of the two compartments. 24 kW (12kW per zone) are installed in Incoloy-sheathed tubular elements to heat the dual oven chambers, while a 600 CFM, ½-HP recirculating blower provides front-to-back universal airflow to the workload in each compartment.

This Grieve universal oven features 6” insulated walls, aluminized steel exterior with enamel finish, Type 304 stainless steel interior, double doors, three roller shelves rated for 200 lb. loading, five nickel plated, 100 lb. capacity shelves in the top chamber, three nickel plated, 100 lb. capacity shelves in the bottom chamber and an integral leg stand.

No. 979 controls include a digital indicating temperature controller for each compartment, recirculating blower airflow safety switches, a 10” diameter circular chart recorder for each compartment to record part temperature and manual reset excess temperature controllers with separate contactors.

For more information, please contact:

500 Hart Road
Round Lake, IL  60073-2898
Phone:  (847) 546-8225
Fax:  (847) 546-9210
Web:  www.grievecorp.com
Email:  sales@grievecorp.com
Attention:  Frank Calabrese, VP

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